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OBSERVER BIAS
researcher’s expectations influence how they record data, leads to inaccurate results
REACTIVITY
inds change behavior when aware they’re being observed
2 EXAMPLES OF BIASED SAMPLES
convience & volunteer
WHY ARE BIASED SAMPLES, BIAS?
may not accurately represent pop
convience = sample is easy access picked
volunteer = may attract certain group of inds
HOW TO IMPROVE BIASED SAMPLES
use random sampling so everyone has equal chance of selection
HOW DOES RANDOM SAMPLING WORK?
inds picked randomly & have equal chance of selection
WHY RANDOM SAMPLING ALLOWS GENERALIZATIONS TO LARGE POP
reduces bias, represents population, provides accurate results
WHEN & HOW TO ENSURE SUBGROUPS HAVE SIMILIAR PORPORTIONS
ensure groups by certain characteristic
how = stratifed sampling
STRATIFIED SAMPLING
divide pop into subgroups w/ common trait
BIVARIATE CORRELATION
statistical measure seeing how strong relationship of 2 variables is
CONSTRUCT VALIDITY
how reliable & valid were the measured variables?
STATISTICAL VALIDITY (effect size & significance)
what does Pearson's r about relationship strength/effect size?
what if the confidence interval includes zero? what can outliers do?
can restriction of range skew our interpreation?
INTERNAL VALIDITY
make sure effect isn’t influenced by 3rd external factor
EXTERNAL VALIDITY
trait of sample is related to the outcome variable, limits generalibility
WHY CAN’T CORRELATIONAL STUDY SUPPORT A CASUAL CLAIM?
causal needs experimental control
doesn’t show cause & effect or 3rd variables
CRITERIA FOR TESTING A CAUSAL CLAIM
covariance
temporal precedence
internal validity
controlled experiments
COVARIATION
cause & effect are related (one changes, so does the other)
IV is manipulated to see affects on DV
TEMPORAL PRECEDENCE
cause always comes before effect
3 INTERNAL VALIDITY
relationship of cause & effect isn’t affected by 3rd variable
cause is from manipulating IV
CORRELATIONAL RESEARCH
study how 2+ variables are related w/o manipulation
probability sampling
inds chosen randomly & equla chance being picked
best way to get representative sample
masked “blind” design
reduce bias & increase reliability of results
participants, research or both dont know key parts
survey design should be
clear & concise
stay neutral
focus on 1 question at a time
case study vs survey
specfic details about ind vs generalized
types of probability sampling
simple random
cluster (subgroups)
stratified
convience sampling
available inds chosen from pop w/ unknown chance of selection
random assignment
used in experiments only inds are random w/ equal chance of selection
random sampling
used in surveys/observations
generalizability
increases external validity