Media Ownership Structures

These flashcards cover key concepts related to media ownership, including integration types, cultural implications, and examples of companies in the industry.

What is Horizontal Integration in media ownership?

When media owners have interests in multiple media markets, such as a film production company also getting into book publishing.

What does Vertical Integration refer to in the context of media companies?

Media companies operate in a global market, producing many different media products while controlling various stages of production.

What is meant by Cultural Homogenisation?

The concentration of media ownership can lead to a homogenization of cultures and a lack of diversity in media content.

Give an example of a media conglomerate involved in both film and other markets.

Disney operates in the film industry and owns various other media and entertainment assets.

What is Synergy in media companies?

Synergy is when media companies maximize sales by promoting a product across various platforms or in collaboration with other companies.

What does Technological Convergence mean in media?

Technological convergence refers to the overlap of different forms of media and technology, allowing for various media products to be accessed on single devices.

Who are some examples of large media companies?

Examples include Disney, Ford, Cadburys, and Starbucks.

What is meant by Diversification in the context of media companies?

Diversification refers to media companies expanding into various forms or types of media to broaden their market presence.