Dual Processing Theories

Dual processing theories

class of theories that focus on both conscious and nonconscious aspects of behavior

hedonic motivation

an automatic association between a behavior and previous affective responses to behavior

affect

neurobiological state that encompasses physiological reactions and subjective evaluations of experiences to characterize how someone feels about a given situation, experience, or behavior

affective response

how an individuals affect changes as a result of engaging in a behavior

hedonic motivation

people seek out experiences that are pleasurable and avoid ones that bring displeasure

automatic: happens without thinking, does not consider pros/cons, goals or intentions

more positive experiences around a behavior = more hedonic desire for behavior and vice versa

Slow out of the gate

struggling to start or maintain a healthy behavior can be caused by hedonic dread despite desire or intention toward healthy behavior