Ch. 11 - Voting, Campaigns, and Elections

Focus Group

method of gauging public opinion by observing a small group brought together to discuss specfiic issues, suually under guidance of a moderator

issue Voting

voting for candidates based on their positions on specfiic issues, as opposed to their party or personal characteristics

microtargeting

process of targeting very specific groups of potential voters.

Negative or attack campaigning

campaign content that attecks on opponents position on an issue, performance in office, or personal traits.

Performance voting

voting for a candidatre or party on how successfylly the candidate or party performed while in office.

single-issue voting

votes based on candidates or parties positions on one particular issue of public poloicy regardless of their positions on other issues

soft money

money used by political parties for voter registration, public edu, voter mobilization.