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Role
a set of expectations (norms) about a social position, defining how those in the position ought to behave
ex// in a family, a mother has the rile if "taking care" of the children @ home, while a father may have the role of providing for the family
Social Norms
a group's expectations (unspoken rules) regarding what is appropriate and acceptable for its members' attitudes and behaviors
ex// shaking hands when meeting someone for the first time is a social norm in many cultures
Social Influence Theory
the theory the ppl's behaviors, beliefs, and attitudes are influenced by other ppl, groups, or social institutions
ex// sending a birthday card to someone who remembered your bday
Normative Social Influence
the influence others have on us because we want them to like us or to gain approval and avoid rejection
ex// laughing at a tasteless joke to fit into a group
Informational Social Influence
influence resulting from one's willingness to accept others' opinions about reality
ex// conforming to a group's ideas because of belief that it has more knowledge of the facts
Central Route Persuasion
attitude change path in which interested people focus on the arguments and respond with favorable thoughts
ex// voting for a candidate because of agreeing with her stance on Fiscal Policy
Peripheral Route Persuasion
attitude change path in which people are influenced by incidental cues, such as a speaker's attractiveness
ex// voting for a candidate because of her french bulldog
Halo Effect
the tendency to draw a general impression about an individual on the basis of a single characteristic
ex// why NFL quarterbacks are usually "attractive" and thus are the leaders of the team
Foot-in-the-Door Phenomenon
a persuasion strategy that involves enticing people to take small actions, then gradually asking for larger commitments
ex// asking a teacher to tutor one student before asking her to take on 2 more students
Door-in-the-Face Technique
a persuasion strategy involving making an unreasonably large request before making the small request we're hoping to have granted
ex// asking a teacher to tutor 3 students and then settling for asking them to tutot one student
Conformity
adjusting our behavior or thinking to coincide with a group standard
ex// walking at a faster pace in Manhattan to "fit in" with other New Yorkers
Obedience
the tendency to do what powerful people tell us to do
ex// an accountant that exaggerating revenue figures at company because he was following the orders of the CEO
Tight Culture
places with clearly defined and reliably imposed norms
ex// getting caned in Singapore for chewing gum and spitting it out
Loose Culture
places with flexible and informal norms; more tolerance for deviant behavior
ex// the bay area has a high tolerance for diverse behavior and lifestyles
Individualism
a social theory favoring freedom of action for individuals over collective
ex// a person choosing a career based on their own interests rather than the family's expectations
Collectivism
giving priority to the goals of one's group (often one's extended family or work group) and defining one's identity accordingly
ex// "Great Firewal" of China blocking foreign websites to "protect" it's population
Multiculturalism
the practice of valuing and respecting differences in culture
ex// the U.S. is a "melting pot" of different cultures, celebrating Lunar New Year, Hannuka, Christmas, etc.
Group Polarization
tendency of group members to move to an extreme position after discussing an issue as a group
ex// after a group discussion of an idea, the group tends to converge on opposite sides of spectrum
Groupthink
individuals adhering to consensus rather than critically thinking
ex// a company pushing forward with a riskt product launch because everyone in the meeting agress, even though the risks are clear
Diffusion of Responsibility
tendency for ppl to feel less responsible for an action when others are present
ex// in a large crowd, ppl may be less likely to intervene if they see someone in distress, assuming someone else will help
Social Loafing
phenomenon whereby individuals become less productive in groups
ex// if 4 students were able to collab on the AP psych test, each would be less likely to put in the required LTP
Deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
ex// at a 49ers game, losing unique personality while cheering and painting face red and gold
Social Facilitation
improved performance on simple or well-learned tasks in the presence of others
ex// tendency for westmoor rams to perform better while playing a home game at WHS
Social Trap
a situation in which the conflicting parties, by each rationally pursuing their self-interest, become caught in mutually destructive behavior
ex// pressing the snooze button on alarm for short term benefit and risking tardiness at school
Superordinate Goals
shared goals that override differences among people and require their cooperation
ex// putting off short term gains for the highest level of achievement (robbers cave)
Prosocial Behavior
socially desirable behavior that benefits others
ex// benefit of AP classes is being exposed to students with good study habits
Altruism
unselfish concern for the welfare of others, without expecting any personal gain
ex// donating a kidney to a stranger in need of transplant
Social Responsibility Norm
an expectation that people will help those needing their help
ex// helpijg a homeless person because you feel it is the right thing to do
The Bystander Effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
ex// not helping a windsurfer in distress on a crowded beach
Social Exchange Theory
the theory that human interactions are transactions that aim to maximize one's rewards and minimize one's costs
ex// forming a relationship with another person on cost-benefit basis, helping someone because they expect that they will return the favor
Reciprocity Norm
the expectation that ppl will return favors or kindness extended to them
ex// giving a friend a bday gift with the expectation that they will give one to you in return