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What is an appropriate test of significance for relating two nominal level variables?
Chi-square Test
What are the appropriate measures of association for this situation?
Standard measure for association between two categorical variables.
What are the assumptions made in Chi Square?
Sample size > 50
Each expected cell frequency > 5
Independent random sample
Nominal/ordinal level data
Properties of Phi
Only good for 2x2 table
No precise interpretation
Results resemble what you would get with Pearson R
Properties of Cramer’s V
Good for any size table
No precise interpretation
The result resembles what you would get with Pearson R
Properties of Yule’s Q
Only good for 2x2 Table
No precise interpretation
Derived from Gamma (ordinal level data)
Will give you the highest result of any measure of association we are covering. Note: Phi = 0.18
Properties of Lambda
Good for any size table
Has a precise interpretation
Makes a difference which is in the independent and dependent variable
Will give you the lowest result of any measure of association we are covering. Note: Cramer’s V = 0.20
Will sometimes give you a false zero
What is research design?
A research design is a strategy or an outline of how a research study is proposed to be conducted to address a specific research question.
What elements does a research design possess?
Introduction
Briefly describe what you are about to do and why
Review of Literature
Show that you have read everything on the topic
Show the hole in the research and how you will do it
Theory, Hypothesis and/or Research Questions
What theories guided your research
What questions or hypotheses do you have
Methodology
How are you going to do the research
How are you going to analyze the results
Institutional Review Board
required for any institution that gets federal funds for research, must have an IRB
Informed consent - must be informed of the benefits and consequences
Confidentiality
Safety
Contribution to society outweighs negative consequences
Research Ethics
Concern for the impact of one’s research on society
Concern for the impact of one’s research on the subjects
Psychological aspects
Institutional Review Board
Honesty
Some studies are fraudulent
Examples of Ethical Dilemmas
Zimbardo Prison Experiment and the Milgram Experiment