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Iconic memory
A momentary sensory memory of visual stimuli lasting a few tenths of a second.
Hierarchical organization
Creating an outline to remember textbook material best illustrates this concept.
Long-term memory capacity
The human capacity for storing this type of memory is essentially limitless.
Sensory memory
This type of memory has the shortest duration.
Ebbinghaus forgetting curve
Shows that the most rapid memory loss occurs shortly after learning.
Flashbulb memory
Accurate recall long after an earthquake illustrates this type of memory.
Semantic processing
Recalling 'ship' as 'boat' and 'professor' as 'teacher' illustrates this concept.
Loftus & Palmer findings
Indicate that eyewitness memories portrayed the event as more serious than it actually was.
Network for explicit memories
Includes the frontal lobes and hippocampus.
Hippocampus damage
Interferes with forming new vacation memories.
Cerebellum and basal ganglia
These structures process implicit memories.
Working memory
Short-term memory as active processing is known as this.
Imagined childhood events research
Shows that people can easily form false memories.
Automatic processing
Unconsciously encoding daily event sequences illustrates this concept.
Chunking
This method increases short-term memory capacity.
Effortful processing
Requires conscious attention.
Short-term memory bits capacity
Holds about 7 bits of information.
Two-track mind
Shown by the difference between implicit and explicit memory.
Anterograde amnesia
Inability to form new memories is called this.
Encoding
Getting information into memory is known as this process.
Repression
Forgetting a painful teacher illustrates this concept (Freud).
Déjà vu
Feeling you've done something before after a brief glance.
Recall tests
Fill-in-the-blank tests measure this type of memory.
Serial position effect
Best recall of items occurs for the first and last items.
Retroactive interference
New biology study interfering with earlier chemistry learning exemplifies this.
Context-dependent memory
Memorizing lines on set to remember better shows this concept.
Retroactive interference (passwords)
New password makes you forget the old one.
Long-term potentiation
Refers to increased neural firing after rapid stimulation (basis of learning/memory).
Recognition
Eyewitness identifying a criminal uses this measure of memory.
Basic measures of memory retention
Recall, recognition, and relearning are the three basic measures.