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Rhetoric
effective or persuasive communication
Anaphora
repetition of a word or phrase at the beginning of successive phrases or lines
Antithesis
opposition, or a contrast of ideas or words in a balanced & parallel construction
Asyndeton
lack of conjunctions between coordinate phrases, clauses, or words
Metaphor
implied comparison of two objects that have nothing in common
climax
an arrangement of words, phrases, or clauses in an order of ascending power.
Alliteration
repetition of the beginning consonant of several words in a sentence
Allusion
phrase or segment that refers to another work of art, noted person, or historical document
Call to Arms
invitation, or appeal to undertake a particular course of action
Ethos
ethics or credibility; a trusted source of information
Logos
Logic; based on factual evidence, to make sense, follows a believable order
Pathos
emotion; to appeal to human emotions
Amplification
writer makes a point twice in a row, with greater emphasis, details, or explanation the second time—thus, amplifying it.
Litotes
Using understatement, along with a double negative
Parallelism
arrangement of words, phrases, clauses, or larger structures placed side by side, making them similar in form
Antimetabole
A figure of speech in which words or clauses from the first half of a sentence are repeated in the second half of the sentence in reverse order.