MODULE 1 PURPOSIVE COMMUNICATION

Communication

process of creating and sharing meaning by using verbal and nonverbal symbols in varied contexts, and effective communication results when both verbal and nonverbal symbols are understood in much the same way by both communicators.

The Communication Process

Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context

Source

sender of the message crafts the message.

Message

the information the source wants to convey

Encoding

process of converting the source’s idea or thoughts of the information into verbal and/or nonverbal symbols that can be understood by the receiver of the message.

Channel

medium in which manner the message is trransmitted

Decoding

the receiver’s mental processing of the message into the meaning suggested by the verbal and/or nonverbal symbols the sender used.

Receiver

person or group of people who will get the message. who receives the transmitted message.

Feedback

receiver’s response to the message.

Context

situation in which the communication takes place. (Environment, Relationship between the communicators, cultural background and past experiences and topic or subject)

ELEMENTS OF COMMUNICATION

Sender, Message, Channel, Receiver, Effect

Psychological Barriers

thoughts that hamper the message top be interpreted correctly by the receiver

Physical Barriers

include competing stimulus, weather and climate, health and ignorance of the medium

Linguistic and Cultural Barriers

language and its cultural environment. words may mean another in different cultures.

Mechanical Barriers

channels employed for interpersonal, group or mass communication. include cellphones, laptops and other gadgets used in communication

Interpersonal Communication is inescapable.

It is not possible for humans not to communicate. The attempt of not wanting to communicate communicates something.

Interpersonal Communication is irreversible.

‘Once a word goes out of your mouth, you can never swallow it again.’ – Russian proverb

Interpersonal Communication is complicated.

there is simultaneous interpretation of verbal and nonverbal language.

Interpersonal Communication is contextual.

Psychological,Relational,Situational,Environmental,Cultural

9 PRINCIPLES OF EFFECTIVE COMMUNICATION

Clarity,Concretenesss,Courtesy,Correctness,Consideration,Creativity,Cultural Sensitivity, Captivating

Clarity

Clarity makes speeches understandable

Concreteness

reduces misunderstandings

Courtesy

build goodwill involves being polite in terms of approach and manner of addressing an individual

Correctness

grammar errors obscure the meaning of a sentence misuse of language can damage credibility

Consideration

sender must consider the recipient’s profession, level of education, race, ethnicity, interests and age in drafting and delivering a message.

Creativity

having the ability to craft interesting messages in terms of sentence structured and word choice

Conciseness

simplicity and directness

Cultural Sensitivity

with the increasing emphasis on diverse cultures, lifestyles, and races and the pursuit for gender equality, this becomes an important standard for effective communication

Captivating

making messages interesting to command more attention and better responses

Communication ethics

deals with the moral good present in any form of human communication – including interpersonal communication, mass mediated communication, and digital communication.