Human Communication

Receiver Perspective

A viewpoint in communication that emphasizes the interpretation and understanding of messages as perceived by the audience. It focuses on how the audience interprets the message based on their own experiences and context.

Sender Perspective

A viewpoint in communication that emphasizes the intention and construction of messages by the communicator. It focuses on how the sender encodes the message to convey specific meanings. It is the person who initiates the communication process and aims to influence the audience's understanding.

Communication

The process of exchanging information, ideas, or feelings between individuals or groups through verbal, nonverbal, or written means.

Type of Communication #1: Strategic Communication

A planned and purposeful approach to communication that aims to achieve specific objectives, often used in organizations and campaigns to influence audiences effectively.

Type of Communication #2: Consequential Communication

A form of communication that focuses on the outcomes and effects of messages, evaluating how they impact relationships and decision-making processes.

Perceptual Consequence

The effects of communication on an individual's perception, understanding, and interpretation of information, which can influence their attitudes and behaviors. This includes how messages shape one's view of reality and affect interpersonal dynamics.

Behavioral Consequences

The impact of communication on an individual's actions and responses, reflecting how messages can lead to changes in behavior and decision-making. This can be based off of age, politics, and what we see to make it appropriate to the conversation.

Relational Consequences

The effects of communication on interpersonal relationships, including how messages influence trust, intimacy, and connection between individuals. Intend to make relationships with others and spnd time with the most or constantly interact with.

Theory

Is a speculation on how things will happen in the future based on observations and evidence, providing a framework for understanding phenomena and guiding further research.

Lay Theories

Informal beliefs or assumptions people hold about how the world works, often based on personal experiences rather than scientific evidence.

Scholars seek to:

Organize Information, Describe Phenomena, Predict future occurrences, and Control future outcomes.

Utility

how well does “it” work? Does it have any predictive validity, or does it just describe?

Scope

Does it apply to a wide variety of context/cultures, or does it have more limited focus on specific contexts?

Parsimony

Does it explain phenomena in a way that is simple but still accurate and detailed?

Heurism

Does it promote new, inventive thinking?

Falsifiability

Can it ever be proven false? can it be tested?