business: #15 not done

promotion

marketing activities that aim to raise customer awareness of a product/brand, generating sales/creating brand loyalty

types of promotion

1. advertisements

2. sales promotion

aims of promotion

1. inform people about an issue

2. create brand image

3. increase sales

4. improve company image

5. compete with competitor’s products

6. introduce new products on the market

types of advertising

1. social media

2. direct e-mail

3. leaflet

4. billboard

5. tv

6. newspaper

7. radio

social media advantages

1. global

2. can go viral

3. 2-way communication

4. environmental-friendly

social media disadvantages

1. requires investment of resources

2. danger of negative feedback

3. hard to stand out

4. can be annoying

5. expensive (pop-ups)

6. some don't use social media

direct e-mail advantages

1. targeted at potential customers

2. environmental-friendly

3. cost-effective

4. establish customer relationships

5. can go viral

direct e-mail disadvantages

1. can irritate customers

2. might not be delivered/sent to “junk”

3. if contains many images, long time to download

leaflet disadvantages

1. cheap

2. wide range

3. direct mail

4. can contain money-off voucher

5. permanent

leaflet disadvantages

1. might not be read

2. “junk mail”, annoying

billboard advantages

1. permanent

2. cheap (e-billboard)

3. potentially seen by everyone who passes

billboard disadvantages

1. easily missed

2. can't include detailed info

tv advantages

1. seen by millions

2. can be shown attractively

3. can reach target audience when advertised at certain times

tv disadvantages

1. very expensive

2. young consumers might not watch tv programmes

newspaper advantages

1. can reach target audience when placed correctly

2. large number of people

3. relatively cheap

4. permanent

5. can be detailed

newspaper disadvantages

1. not eye-catching

2. young people don't read newspaper

radio advantages

1. cheaper than tv

2. large audience

3. uses memorable tune

radio disadvantages

1. can't show visual message

2. expensive compares to others

3. not permanent

4. audience not as wide