Studied by 2 people
Attitude
An emotional response that can be enduring: can last throughout life. Attitudes are also unstable, they can be changed.
What is an attitude object?
A place, situation or behaviour.
An attitude is directed towards an attitude object
What is the effect of a negative attitude towards sport?
may result in rejection of physical activity
What is prejudice?
a preconceived idea/opinion that is not based on reason or actual experience
What effect can prejudice have on sport?
Attitude prejudice could reduce the possibility of a young person taking up sport
the prejudice ay be against the sport or the young person may be a victim of prejudice
What forms attitudes?
experiences
socialisation
peer group
media
culture
What scales are used to measure attitude?
likert scale
semantic differential scale
thurstone scale
Explain the triadic model
cognitive - belief/knowledge that the individual holds about the attitude object
Affective - feelings/emotions towards an attitude object
Behavioural - how a person intends to behave/respond to an attitude object
Cognitive dissonance theory
if two components of attitude are opposing/in conflict emotional discomfort (dissonance) is suffered
if one attitude component can be changed, there is a chance to change the entire attitude
providing a negative attitude with a new positive experience e.g. tag rugby instead of contact rugby
Persuasive communication theory
persuader - someone perceived as significant
message - presented in a way that makes recipient want to change their attitude
recipient - more easily changed if they are willing to change e.g. open-minded
Situation - easier to change if there are other persuaders present
Note 
Flashcard (49)