trends

unit 15

fad

a style, activity, or interest that is very popular for a short period of time

on the wane

becoming less strong, powerful, popular, etc

to be all the rage

to be very popular at a particular time

fall out of favour

investments, products, or services that are out of favour are no longer popular with investors or consumers

to be picked up

when people start doing smth

experience a bit of revival

when the trend comes back

mainstream

old-fashioned/something which isn`t popular anymore

reach a tipping point

reach a peak

peak

reach a tipping point

opt

to make a choice, especially of one thing or possibility instead of others

it`s not for/to my liking

i don`t like it

have a preference for smth

prefer smth

show real dedication to/in

the willingness to give a lot of time and energy to something

high demand for smth

a strong request for something

contribute to

to give something, especially money, in order to provide or achieve something together with other people:

come as no surprise

to be expected

insurance against/for

to do something in order to prevent something unpleasant from happening or from affecting you/and vise versa

pride itself on

to value a skill or good quality that you have

cutting-edge

the most modern stage of development in a particular type of work or activity

trend-setting

smth/sb who creates smth new

in moderation

do not enough/not too much

ban on

banned smb

sustainability

the quality of causing little or no damage to the environment and therefore able to continue for a long time/the quality of being able to continue over a period of time

it remains open

it is open now

in bulk

in large amount

raise a question

open up a question