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Basic Research
Builds knowledge (e.g., shadowing/divided attention).
Applied Research
Solves real-world problems (e.g., cell phones & driving).
Lab Research
High control/internal validity, low realism.
Field Research
Natural behavior/external validity, less control.
Bushman & Anderson (2009)
Field study tested if media violence effects generalized beyond artificial lab setting.
Pilot Study
Small test run to refine methods before main study.
Manipulation Check
Measure to confirm IV worked as intended.
Operational Definitions of Hunger
(1) Hours since last meal, (2) Blood glucose, (3) Self-report rating.
Converging Operations
Strengthens validity when multiple measures show the same effect.
Theory in Psychology
Organized set of principles explaining & predicting behavior.
Good Theory Qualities
Parsimony, testability, precision, generativity.
Cognitive Dissonance Example
Theory โ Deduction (predict) โ Hypothesis ($1 vs $20 lie) โ Data โ Induction (refine theory).
Proven Theories
Data can support/challenge, but always open to reinterpretation or flaws.
Clever Hans
Showed falsification strategy (ruled out math), parsimonious explanation (cues).
Replications
Direct = reliability, Conceptual = generalizability.
Maze Learning Creativity
Small (1901) modeled maze after rat's natural world.
PsycINFO Tips
(1) Boolean operators, (2) Truncation (evol), (3) Limiters (date, method, population).
Frustration
(1) # of failed attempts, (2) Self-report irritation.
Cognitive Dissonance
(1) Attitude change, (2) Physiological arousal.
Anxiety
(1) Beck Anxiety Inventory, (2) Cortisol level.
Sense of Direction
(1) Pointing accuracy, (2) Self-report scale.
Memory
(1) # of words recalled, (2) Recognition test.
Self-Esteem
(1) Rosenberg scale, (2) Implicit association test.