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The Hook
The introductory section of longform nonfiction designed to keep readers engaged and buy space to lay out the essentials of the work to follow.
Problem
The first of the 'four Ps' of a hook; the justification for writing, which lays out the need for the piece of writing to exist.
Promise
The second of the 'four Ps' of a hook; the contract, implicit or explicit, to solve the 'problem' for readers.
Program
The third of the 'four Ps' of a hook; the space devoted to explaining how the 'promise' will be fulfilled, especially important in longer works.
Platform
The fourth of the 'four Ps' of a hook; an appeal to ethos attempting to establish a basis for trust in the writer.
Structural Design
The nonfiction equivalent of narrative strategy, representing how a work is organized to convey meaning.
Kaleidoscopic Structure
A structural design featuring constantly shifting focuses, used when exploring backgrounds of multiple parties or historical settings (e.g., Seabiscuit).
Telos
The goal or purpose of a nonfiction piece, which is shaped and altered by shifts in focus and structural design.
Basic Grammar (Communication)
A form dependent set of rules for conveying information in human communications (e.g., accuracy is a rule for journalism and history).
Lede (Hard News)
The introductory sentence or paragraph of a hard news piece that summarizes the 'Five Ws' (Who, What, Where, When, Why).
Lede (Feature)
An introductory 'tease' in a feature article that does not immediately answer many reader questions, pacing information more slowly.
First Rough Draft of History
A phrase (often considered a bromide) describing newspapers, which are turned to for the fastest publication of breaking news.
Second Draft of History
A phrase describing magazines, which do not break news but instead offer perspective, analysis, and context.
Final Draft of History
The draft of history found 'in histories' (scholarly historical books), which are written with the benefit of time and perspective.
Claims
In the Toulminian model of argument, the assertions or conclusions that an author wants the reader to accept.
Grounds
In the Toulminian model of argument, the evidence, data, or support upon which a claim is built.
Warrants
In the Toulminian model of argument, the logical links or justifications that connect the grounds to the claim, 'pinning them together' so they 'go steady'.
Forewords
Introductory sections generally written by someone other than the author to introduce and explain aspects of the text.
Prefaces
Introductory sections written by the author to explain the context and purpose of the work, which can appear before both narrative and non narrative works.
Prologues
Introductory sections written by the author explaining context and purpose, used exclusively before a narrative work (fiction or nonfiction).
Front Matter
Pages in the front of a book (e.g., title page, dedication, preface) typically numbered with Roman numerals.
Back Matter
Pages in the back of a book (e.g., appendix, notes, bibliography, index) numbered with Arabic numerals.
Index
A detailed, alphabetical guide in the back matter that points readers to specific pages containing terms, names, or topics.
Disclaimers (Bias)
An author's open claim of not being biased, which Foster notes is often a clue to exactly how the writer is biased.
On Background
A sourcing arrangement where the source remains unidentified and their words are paraphrased, typically carrying the tacit approval of superiors.
Anonymous Sourcing
Quotes from unnamed sources (often leakers) who have legitimate reasons for wanting to protect their identity.
Straw Man Argument
An unfair rhetorical tactic where an opponent's point of view is misrepresented in a simplified or weak way to make it easy to attack; a strong sign of bias.
Guilt by Association
An ad hominem rhetorical attack that attempts to discredit an individual by linking them to disreputable groups or people.
Rhetorical Tilt
The use of pejorative and honorific connotations, passive voice, or charged language that reveals a writer's underlying bias.
Great Leveling of Information
The internet driven trajectory toward valuing all opinions equally, regardless of credibility, evidence, or expertise.
Economy of Information
The principle that faster publishing media heavily value primary sources (like eyewitnesses), while slower media prioritize analysis and synthesis.
Meta
Journalism-A genre (represented uniquely by Woodward and Bernstein's All the President's Men) that functions as a memoir of chasing a news story rather than standard reporting.
Creative Nonfiction
A genre originating in the mid-to-late 1970s that uses literary elements and narrative techniques to report on real-life events or personal experiences.
False Binary (Op-Ed)
The practice of pairing two columns on 'each' side of an issue, which oversimplifies complex arguments into a reductive, two-sided choice.
Self-Justifying Style
A defensive, self-exonerating narrative mode (inherited from Cardinal Newman's Apologia) often used in memoirs by politicians and public figures.
Gresham's Law of Journalism
The concept that sloppy, substandard celebrity reporting can 'taint' the entire field of journalism and push out high-quality reporting.
Interrogating the Data
A critical reading practice of checking for incomplete data, cherry-picking, lack of context, false analogies, or over-reliance on single metrics.
Interrogating the Argument
Evaluating the cohesion of an argument to check for logical reasoning, cherry-picking, and reliance on empty rhetoric.