Zimbardo's deindividuation model

process of deindividuation

• INDIVIDUAL - reduced self-observation and self-evaluation, and reduced concern for the evaluation of others

→ reduced control of inhibited behaviours which means that they more likely to show MORE AGGRESSIVE BEHAVIOUR

meaning of self-observation

• a state where you are less aware of what you’re thinking, doing or feeling

meaning of self-evaluation

• state in which you compare your behaviour, thoughts with your own norms and values

• individual becomes less self-reflective

meaning of reduced concern for the evaluation of others

• the individual doesn’t care about what others think of their behaviour

meaning of reduced control of inhibited behaviours

• irrational beliefs/behaviour

• distortion of perception - not focussed and attentive

• memory deficits - poor memory function

list of variables that induce a state of deindividuation

• anonymity

• group sizing

• altered responsibility

• overstimulation

• physical actions

• arousal

• altered consciousness

• novel situations

→ you don’t identify as yourself/as an individual

behavioural consequences

• irrational behaviour

• memory deficits

• distortion of perception

how does deindividuation leads to aggressive behaviour

• by reducing the ability to prevent unwanted behaviour