Movement along the demand curve
is a change in the quantity demanded if a good that is the result of a chance in that good’s priceÂ
increase in demand
a rightward shift of the demand curve
Changes in tastes
When tastes change in favor of a good, more people want to buy it at any given price, so the demand curve shifts to the right. When tastes change against a good, fewer people want to buy it at any given price, so the demand curve shifts to the leftÂ
Changes in the prices of related goods or servicesÂ
 a rise in the price of the alternative good induces some consumers to purchase the original good instead of it, shifting the demand for the original good to the right. Likewise when the price of the alternative good falls, some consumers switch from the original good to the alternative, shifting the demand curve for the original good to the leftÂ
Substitutes
two goods are substitutes if a rise in the price of one of the goods leads to an increase in the demand for the other goodÂ
Complements
 two goods are complements if a rise in the price of one of the goods leads to a decrease in the demand for the other goodÂ
> This means that if the price of cookies falls, we should see a rightward shift in the demand curve for milk, as people consume more cookies and more milkÂ
Changes in Income
When individuals have more income, they are normally more likely to purchase a good or service at any given price.Â
A rise in consumer incomes most likely means the demand curves will shift rightwardÂ
Normal goods
when a rise in income increases the demand for a good - the normal it is a normal goodÂ
Inferior goods
 when a rise in income decreases the demand for a good it is an inferior good
Inferior goods are normally the “less desired” good than the more expensive alternativesÂ
When they can, people switch from inferior goods to the more expensive, preferred good
Changes in the Number of Consumers(Buyers)Â
>population growth → more consumers for the goodÂ
Changes in Expectations
When consumers have some choice about when to make a purchase, current demand for a good or service is often affected by expectations about its future price.Â
Such as waiting for seasonal salesÂ
Expectations of a future rise in price are likely to cause an increase in demand today, vice versa
Individual Demand curve
illustrates the relationship between the quantity demanded and price for an individual consumerÂ
Quantity supplied
is the actual amount of a good or service people are willing to sell at some specific priceÂ
The quantity of a good that consumers want to buy depends on the price they have to pay, the quantity that producers are willing to produce and sell depends on the price they are offered
Supply schedule
shows how much of a good or service producers would supply at different pricesÂ
Supply curve
shows the relationship between the quantity supplies and the priceÂ
Higher prices lead to higher quantities suppliedÂ
Law of Supply
 says that other things being equal, the price and quantity supplied of a good are positively relatedÂ
Change in supply
a shift of the supply curve, which changes the quantity supplied at any given priceÂ
Movement along the supply curve
is a change in the quantity supplied of a good arising from a change in the good’s priceÂ
Input
is a good or service that is used to produce another good or serviceÂ
An example for inputs would be vanilla beans, cream and sugar to produce vanilla ice creamÂ
> an increase in the price of an input makes the production of the final good more costly for those who produce and sell it.
Changes in the Prices of Related Goods or ServicesÂ
> when a producer sells several products, the quantity of any one food it is willing to supply at any given price depends on the prices of its other produced goodsÂ
An oil refiner will supply less gasoline at any given price when the price of heating oils increases, shifting the supply curve for gasoline to the leftÂ
But it will go back to supplying gas when the price of heating oil fallsÂ
> This means that gasoline and other co-produced oil products are substitutes in production for refinersÂ
Changes in Producer ExpectationsÂ
> Changes in consumer expectations can shift the demand curve, they can also shift the supply curve.Â
Storage is normally part of producers’ business strategy
By withholding certain products, they can increase the demand for these product when a sale comes around
An increase in the anticipated future price of a good or service reduces supply today, a leftward shift of the supply curve
Changes in the Number of ProducersÂ
 a market with many producers will supply a large quantity of a food then a market with a single producer, all other things equal
Changes in TechnologyÂ
> “technology” are the number of methods people can use to turn inputs into useful goods and servicesÂ
Improvements in technology enable producers to spend less on inputs yet still produce the same output.Â
When a better technology becomes available, reducing the cost of production, supply increases and the supply curve shifts to the rightÂ
Individual supply curve
illustrates the relationship between quantity supplied and price for an individual producerÂ
Equilibrium
 no individual would be better off doing something differentÂ
The concept of equilibrium helps us understand the price at which a good or service is bought and sold as well as the quantity transacted of the good or service
equilibrium price
a competitive market is in equilibrium when the price has moved to a level at which the quantity of a good demanded equals the quantity of that good supplied. The price at which this takes place is the equilibrium price, also referred to as the market clearing price.Â
Equilibrium quantity
the quantity of the good bought and sold at that price
Surplus
a good or service when the quantity supplied exceeds the quantity demanded. Surpluses occur when the price is above its equilibrium level
Shortage
 a good or service when the quantity demanded exceeds the quantity supplied. Shortages occur when the price below its equilibrium levelÂ
Price controls
 are legal restrictions on how high or low a market price may go. They can take two forms:Â
Price ceiling
 a maximum price sellers are allowed to charge for a good or service
Price floor
 a minimum price buyers are required to pay for a good or service
inefficient allocation to consumers
 people who want the good badly and are willing to pay a high price don’t get it, and those who care relatively little about the good and are only willing to pay a relatively low price do get it.
wasted resources
people expend money, effort and time to cope with the shortages caused by price ceilings
inefficiently low quality
sellers offer low quality goods at a low price even though buyers would prefer a higher quality at a higher price
black market
a market in which goods or services are bough and sold illegally-either because it is illegal to sell them at all or because the prices charged are legally prohibited by a price ceiling
minimum wage
is a legal floor on the hourly wage rate paid for a worker’s labor
Inefficient allocation of sales among sellers
those who would be wiling to sell the good at the lowest price are not always those who manage to sell it
Efficiently low quantity
a price floor rises the price of a good to consumers, it reduces the quantity of that good demanded; because sellers can’t sell more units of a good than buyers are willing to buy, a price floor reduces the quantity of a good bought and sold below the market equilibrium quantity
Inefficiently high quantity
sellers offer high quality goods at a high price, even though buyers would prefer a lower quality at a lower price
illegal activity
price ceilings and price floors provide incentives for illegal activity, such as working off books
quantity control/quota
an upper limit on the quantity of some good that can be bought or sold
license
gives its owner the right to supply a good or service
demand price
of a given quantity is the price at which consumers will demand that quantity
supply price
of a given quantity is the price at which producers will supply that quantity
wedge
a quantity control or quota drives a wedge between the demand price and the supply price of a good; that is the price paid by buyers ends up being higher than that received by sellers. The difference between the demand supply price at the quota amount is the quota rent
quota rent
the earnings that accrue to the license-holder from ownership of the right to the market price of the license when the licenses are traded
dead weight loss
is the value of forgone mutually beneficial transactions