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Aim
To examine the effect of caffeine on short-term memory recall. A precise statement of what the study intends to investigate.
Hypothesis
A testable prediction including: population, IV, DV, and direction (e.g., increase/decrease).
Example: "Year 12 students who consume caffeine will recall more words than those who do not."
Independent Variable (IV)
The variable manipulated by the researcher.
Dependent Variable (DV)
The outcome measured and affected by the IV.
Controlled Variables
Factors kept constant to ensure validity.
Confounding Variables
Uncontrolled variables that affect the DV and may invalidate results.
Within-Subjects Design (Repeated Measures)
Same participants do all conditions. Controls for participant differences but may cause order effects.
Counterbalancing helps minimise these.
Between-Subjects Design (Independent Groups)
Participants are assigned to one condition only. No order effects but can suffer from participant differences. Random allocation helps reduce this bias.
Mixed Design
Combines within- and between-subjects methods. Useful for tracking individual changes over time and group differences.
Convenience Sampling
Selects participants who are easily available.
✅ Quick and easy.
❌ High bias; low external validity.
Random Sampling
Everyone in the population has an equal chance of being selected.
✅ Reduces bias; improves generalisability.
Stratified Sampling
Divides population into strata (e.g. age, gender) and samples proportionally.
✅ Highly representative; allows for group comparisons.
Random Allocation
Each participant has an equal chance of being in any condition.
✅ Controls participant variables and supports internal validity.
Random Errors
Unpredictable variations (e.g. mood, distractions).
Systematic Errors
Consistent bias due to issues like faulty equipment or poor sampling.
Personal Errors
Human mistakes like incorrect data recording.
Extraneous Variables
Other variables that might influence the DV. Must be controlled to maintain internal validity.
Confounding Variables (again)
Uncontrolled variables that impact the DV and can invalidate the study.
Standardised Instructions
Ensure every participant gets the same procedure to reduce bias.
Counterbalancing
Changing the order of conditions to reduce order effects like practice or fatigue.
Single Blind Procedure
Participant doesn't know which condition they're in.
Double Blind Procedure
Both participant and researcher are unaware of condition assignments.
Triple Blind Procedure
Participant, researcher, and data analysts are unaware of group allocations.
Case Study
In-depth study of one person or group.
✅ Rich detail.
❌ Low generalisability; no causation inferred.
Observational Study
Watching behaviour naturally or in a set-up.
✅ Realistic.
❌ May lack consent; observer bias possible.
Self-Reports
Surveys, questionnaires, or interviews.
✅ Efficient; good for subjective data.
❌ Prone to response bias.
Correlational Study
Measures strength/direction of a relationship.
✅ Good for ethically tricky studies.
❌ No causation inferred.
Simulation Study
Realistic re-creation of scenarios.
✅ Safe and controlled.
❌ May lack ecological validity.
Primary Data
Data collected directly by the researcher.
Secondary Data
Pre-existing data (e.g. ABS, other studies).
Quantitative Data
Numerical data – easy to analyse statistically.
Qualitative Data
Descriptive data – thoughts, feelings, behaviours.
Objective Data
Observable and measurable (e.g. reaction time). Not influenced by personal feelings.
Subjective Data
Based on personal opinions or self-reports.
Reliability
Consistency of results over time, observers, or tools.
Repeatability
Same method, same conditions, same results.
Reproducibility
Different researchers or settings get similar results.
Validity
The degree to which something measures what it's supposed to.
Internal Validity
Confidence that the IV caused changes in the DV.
External Validity
Generalisation of results to real-world settings.
Research Merit and Integrity
Study must be worthwhile, well-designed, and honestly reported.
Beneficence
Benefits must outweigh risks.
Justice
Fair distribution of risks and benefits among participants.
Respect
Participant rights and dignity must be upheld.
Confidentiality
Participants’ data must be protected and kept private.
Voluntary Participation
Participants must willingly choose to take part.
Informed Consent
Participants must be fully informed before agreeing to take part.
Withdrawal Rights
Participants can leave the study at any time without penalty.
Protection from Harm
Participants must not be exposed to any risk or harm.
Deception (with Debriefing)
If deception is used, a full explanation must be provided afterwards.