spb exam 1

1870’s

professional baseball - national league formed in 1876

1877

international cricket match between England and Australia

late 1800’s

european football clubs and leagues form

1896

first modern olympic games in athens

1904

FIFA created

1920

NFL forms

1949

NBA forms

1900’s

olympics continue to grow/commercialize

1960’s and 1970’s

television furthers commercialization of sports

1980’s and 1990's

Jordan

1990’s

HDTV and updated scoreboards

1998

virtual first down line, used for the first time on Monday Night Football

2000’s

social media, data and analytics, free online fantasy sports, streaming apps, digital ticketing and online secondary ticketing, COVID-19

present day

global/international, multibillion dollar industry, integral to modern society and the economy

who owns the NBA

privately held cooperative owned by the 30 team owners

which entity serves as legislation branch

BOG - board of governors

who serves as executive and judicial branches

commissioner - enforces BOG’s rules and manages league operations at owners behest

application: a team owner is caught on audio making racist comments about players on his team, what should/can NBA do?

look in NBA constitution! penalty - fine, suspension, and/or forfeiture of draft pick. cannot exceed $2.5M

NBA franchise ownership juxtaposition

compete on the court, cooperate off the court

NBPA

players association, negotiates collective barging agreements (CBA) with league owners

alternative governance structure possibilities

investor owned league or player owned league

one of the articles provides information regarding the amount of current NBA players who are from Europe. Which of the following best describes the number if current NBA players who are from Europe?

one in six

according to one of the articles, NBA leagues have long understood that the biggest growth in the NBA and for their franchise values would come from which of the following?

international growth

1891

Dr James Naismith invents basketball

1946

NBA forms

1967

American Basketball Association (ABA) forms - threat to NBA

present day

league is world famous, players are well compensated, all star game is most popular event in world, games broadcast in hundreds of countries, 100+ international players, teams worth over $100 billion combined

1946: NBA forms

boston garden owner, Walter Brown, sought more events, 11 teams, 160 players - $60 /game, teams suggested financially (4 folded after one season), no significant following or impact on society, every player was white

1947 changes

league add team (Baltimore), schedule reduction (60 to 48 games) to save money on travel

1948

4 teams leave rival league to join NBA( including future HOF George Mikan), NBA partners with chewing gum company to make trading cards

1949: NBA turns the corner

17 teams - many of which turned profits, knicks draft Japanese - American player, Wat Misaka

1950: NBA first black players

Earl Lloyd, Chuck Cooper and Nat “Sweetwater” Clifton

1954

24 second shot clock implemented, Bob Cousy convinces other players to found NBPA

1971

SCOTUS ruling paves way for players to go out NBA from high school, not allowed anymore

1976

NBA merges with ABA, brings 4 new teams to NBA (spurs, nuggets, pacers, nets)

1979

Bird, Magic, and Jerry Buss (lakers owner) enter NBA, 3 point line implemented

1981

2/3 of NBA lost money (16 out of 23 teams), depended on $600,000 check from CBS to stay afloat

1982-83 season

7 nationally televised games

1983-84 season

celtics (Bird) win unforgettable finals over lakers (Johnson)

1984: Stern becomes commissioner

former attorney, “because that’s what we’ve always done it, isn’t a good answer”

1984-85 season

magic revenge title, Olajuwon enter league

1986-87 season

another classic between lakers and celtics with magic (mvp x2) leading lakers to title, Jordan averages 37.1 ppg

Late 80’s

NBA signs $600 million deal with NBC, evidence of star power

1992

the “Dream Team”

1994

China begins broadcasting NBA finals

1995

Chinese Basketball Association forms, provides opportunities for U.S players

NBA continues international growth (Toronto and Vancouver)

1996

cybercasting, online audio

2000

Charles Barkley joins TNT’s “inside the NBA”

2002

international player Yao Ming drafted 1st overall

2009

NBA twitter commences

2014

Michelle Roberts elected to lead NBPA

2015

Kobe Asia tour, helps him establish international brand, Warriors - Pelicans opening night broadcast in VR

2016

NBA + Turner sports enter 9 year, $24 billion agreement (previous agreement costed 2 networks $930 million/year)

2017

NBA + Nike enter $1 billion deal (245% increase from ADIDAS)

2019

NBA partners with Draft Kings

Broadcasting Rights (NBA Revenue Sources)

NBA media deal w/ ESPN and Turner sports pay NBA $2.66 billion per season through 2024-25

Advertising, licensing and sponsorships (NBA Revenue Sources)

$1 billion agreement w/ Nike, 90% basketball shoes in U.S are Nike, $1.5 billion in revenue from in area brands and sponsors (biggest sources - banks, tech, healthcare, alcohol)

Merchandising (NBA Revenue Sources)

over $1 Billion annually, jersey patch program (launched in 2016- gives extra revenue)

Sport Gambling (NBA Revenue Sources)

pays fees for player data, rights to use logos and likeness

NBA relationship with Turner sports

in place for almost 50 years, 2014 extended agreement through 24’ and 25’ season (includes ABC, TNT and ESPN paid $2.66 billion per season), TNT’s 35 year “Inside the NBA” (over a dozen sports Emmy’s, broadcasting and cable rights)

New Media Rights Deal

11 year agreement with Amazon, NBC and ESPN (