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general rule for points
audiences have trouble remembering more than 3-4
chronological pattern
presents main points of a message in a systematic, time-related fashion
topical pattern
based on organization into categories
primary-recency effect
audiences are most likely to remember points you raise at the very beginning (primary) or very end (recency) of a message
spatial pattern
arranges main points in terms of their physical proximity to each other
problem-solution pattern
dramatizing an obstacle and then narrowing alternative remedies down to the one you recommended
“strawman” argument
a fallacious argument about an opposing stance in order to make it easier to defeat
cause-effect pattern
organize message around cause-to-effect or effect-to-cause relationships
narrative pattern
tying points together in a way that presents a vivid story (w/ characters, settings, plot, and imagery)
motivated sequence pattern
attention, need, satisfaction, visualization, action
signposts
key words or phrases within sentences that signify transitions between points
internal previews
prime the audience for the content immediately ahead
internal summaries
allow the speaker to crystallize the points made in one section of a speech before moving to the next section
styles of outlines
sentence, phrase, key-word, preparation, delivery
approaches to informative speeches
descriptions, demonstrations, definitions, explanations
public speaking anxiety (PSA)
the nervousness we experience when we know we have to communicate publicly to an audience
communication apprehension (CA)
a more general fear or anxiety about having to communicate with other people
key factors for speaker anxiety
upsetting experiences, fear of evaluation, distaste for attention
methods of delivery
manuscript, memory (oratory), spontaneously, extemporaneously
guidelines for effective delivery
vocal, visual, connection
verbal fillers
vocalized pauses that disrupt the fluency of the speech
upspeak
the tendency to raise your pitch at the ends of sentences
planting
standing with your legs apart at a distance that’s equal to your shoulders
types of presentation aids
props and models, media clops and images, graphs and charts, posters, flip charts, and whiteboards, handouts, and presentation software
relational network
web of relationships that connects individuals to one another
research finds agreement on 6 important characteristics of friendship
availability, caring, honesty, trust, loyalty, and empathy
social information processing theory
argues that communicators use unique language and stylistic cues in their online messages to develop relationships that are just as close as those that develop face to face
hyperpersonal communication
a phenomenon surrounding online communication in which a lack of proximity, visual contact, or nonverbal cues results in enhanced intimacy
parasocial interaction (PSI)
one-sided relationships, where one person extends emotional energy, interest and time, and the other party, the persona, is completely unaware of the other’s existence. parasocial relationships are most common with celebrities, organizations (like sports teams) or television stars
why we form relationships
proximity, attractive qualities, similarity, personal and social needs
social exchange theory
idea that people view their interactions with others in terms of the trade-off between benefits and costs and that they seek to maximize the benefits and minimize the costs
uncertainty reduction theory
theory that when two people meet, their main focus is on decreasing the uncertainty about each other
passive strategies
observing others in communication situations without actually interacting with them
active strategies
obtaining information about a person more directly by seeking information from a third party
interactive strategies
speaking directly with that person rather than observing or asking others for information
relational dialects theory
contradictory feelings tug at us in every relationship, called dialectical tensions, and can be external or internal
social penetration theory (SPT)
explains how partners move from superficial levels to greater intimacy
communication privacy management (CPM) theory
people believe they own the information they hold about themselves and make decisions about whether they will disclose or protect it
boundary turbulence
readjusting the need for privacy against the need for self-disclosure and connection when there is a threat to one’s privacy boundaries
strategic topic avoidance
when one or both relational partners move the conversation away from undesirable topics because of the potential for embarrassment, vulnerability, or relational decline
turning points
positive or negative events or changes that stand out in people’s minds as important to defining their relationships
stages of relationships
initiating, exploratory, intensification, stable, declining, repair, termination, reconciliation
3 factors that lead to the declining stage of a relationship
uncertainty events, interference, unmet expectations
passing away vs. sudden death of relationship
passing away is characterized by a gradual fade as the relationship loses its vitality
sudden death is the abrupt, and for at least one partner, unexpected termination of a relationship
factors that can spur partners to reignite the relationship
spontaneous development, third-party mediation, high affect, tacit persistence, mutual interaction, avoidance
persuasion
the process of influencing (often changing or reinforcing) others’ attitudes, beliefs, and behaviors on a given topic
beliefs
the ways in which we perceive reality. they're our thoughts about what’s true and real and refer to how confident we are about the existence or validity of something
attitudes
our evaluations of people, ideas, objects, or events. they’re our feelings about something, our judgements of good or bad, important or unimportant, boring or interesting, etc.
behavior
the manner in which we act or function. refers to what we do, usually in response to our attitudes and beliefs
propositions of fact
a claim of what is or what is not
propositions of value
make claims about something’s worth
propositions of policy
makes claims about what goal, policy, or course of action should be pursued
social judgement theory
your ability to successfully persuade your audience depends on the audience’s current attitudes or disposition toward your topic
anchor position
their position on the topic at the outset of the speech
latitudes
ranges of acceptable and unacceptable viewpoints
receptive audience
already leans toward your viewpoints, sees your message as favorable and credible
latitude of acceptance
would be open to a wide range of proposals you could make
hostile audience
opposes your message
latitude of rejection
would find unacceptable most proposals
neutral audience
falls between the receptive audience and the hostile audience
latitude of noncommitment
range of positions in which they could go either way
stages of change model steps
precontemplation, contemplation, preparation, action, maintenance
maslow’s hierarchy of needs
physiological needs, safety, love and belonging (social needs), esteem, self-actualization
central processing
think critically about the speaker’s message, question it, and seriously consider the strengths of the arguments being presented
peripheral processing
paying attention to other things than the central message, superficial factors like the speaker’s attractiveness, the length of the speech, etc.
ethos
speaker’s credibility (knowledge and experience, character or trustworthiness, goodwill)
logos
persuasive appeals directed at the audience’s reasoning
inductive reasoning
draw general conclusions based on specific evidence
deductive reasoning
proceeds from the general principle to the specific examples
syllogism
a 3-line deductive argument that draws a specific conclusion from 2 general premises (major premise, minor premise, conclusion)
pathos
appealing to listeners’ emotions
logical fallacies
invalid or deceptive forms of reasoning
bandwagon fallacy
claiming a statement is true or an action is reasonable because it’s popular
reduction to the absurd
pushing an argument beyond its logical limits can cause it to unravel
red herring fallacy
speaker relies on relevant information for their argument, thereby diverting the direction of the argument
ad hominem fallacy
attacking the person rather than the issue at hand
hasty generalization
speaker makes a broad generalization based on isolated examples or insufficient evidence
begging the question
present arguments that no one can verify because they’re not accompanies by valid evidence
either-or fallacy (false dilemma fallacy)
presenting only two alternatives on a subject and failing to acknowledge other alternatives
appeal to tradition
an argument that uses tradition as proof
slippery slope fallacy
attests that an event must clearly occur as a result of another event without showing any proof that the second event is caused by the first
naturalistic fallacy
saying what is natural is right/good and that anything unnatural is wrong/bad
persuasive speaking patterns
problem-solution, refutational, comparative advantage, monroe’s motivated sequence
refutational pattern
speakers begin by presenting main points that are opposed to their own position and then follow them with main points that support their own position
comparative advantage pattern
showing that your proposed solution is superior to other possible alternatives for resolving a problem
group
perceive a shared sense of identity, members usually identify with one another because they have one or more goals in common (helps define the group), members are connected to one another and communicate in an interdependent way
types of groups
primary, functional, self-directed work teams (SDWT), interprofessional teams
primary groups
fundamental groups that influence your sense of self and belonging
functional groups
defined by the specific functions they fulfill
support group
a set of individuals who come together to address personal problems while benefiting from the support of others with similar issues
social group
a group on which membership offers opportunities to form relationships with others
problem-solving group
a group with a specific mission
study groups
formed for the specific purpose of helping students with their academic work
team
a group that works together to carry out a project or to compete against other teams
self-directed work teams (SDWT)
group of skilled workers who take responsibility themselves for producing high-quality finished work
interprofessional teams
experts from different specializations and professions work together
stage model of group development
forming, storming, norming, performing, adjourning
punctuated equilibrium model
groups experience a period of inertia or inactivity until they become aware of time, pressure, and looming deadlines, which then compel members to take action
when there are more people, group communication tends to be
less casual, less intimate, and more formal
cliques (or coalitions)
a small subgroup of individuals who have bonded together within a group