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International business
involves economic transactions across national borders to meet the needs of individuals, companies, organizations, and countries.
Trade
Foreign Direct Investment (FDI)
International business includes:
Foreign Direct Investment (FDI)
Establishing or funding companies in other countries.
Domestic or home trade
happens within a single country but supports international trade by linking local markets.
Domestic business
deals only with local issues.
International business
handles:
Domestic forces (home environment)
Foreign forces (host countries)
International forces (global rules and interactions)
to Increase Profit and Sales
To Protect Markets and Revenue
WHY DO COMPANIES GO INTERNATIONAL?
Factor Endowment
Climate Differences
Technical Know-how
WHY NATIONS ENGAGE IN INTERNATIONAL TRADE?
Factor Endowment
Countries trade due to unequal resource distribution.
Climate Differences
Certain goods grow only in specific climates.
Technical Know-how
Less developed nations trade with advanced countries to access technology and machinery.
Accounting
ensures accurate tracking of cross-border transactions.
ABSOLUTE ADVANTAGE
A country has this when it can produce a good using fewer resources or at lower cost than another country.
ADAM SMITH
proponent of the theory of absolute advantage
COMPARATIVE ADVANTAGE
A country has this advantage when it can produce a good at a lower opportunity cost than another country even if it has absolute advantage in all goods.
DAVID RICARDO
proponent of the theory of comparative advantage
FACTOR ENDOWMENT THEORY
Trade is driven by differences in this (e.g. land, labor, capital).
HECKSCHER-OHLIN
proponent of the theory of factor endownment
MYTH 1
Free trade is beneficial only if your country is strong enough to stand up to foreign competition.
MYTH 2
Foreign competition is unfair and hurts other countries when it is based on low wages.
MYTH 3
Trade exploits a country and makes it worse off if its workers receive
much lower wages than workers in other nations.
barrier to trade
is a government-imposed restraint on the flow of international goods or services.
GOVERNMENT INTERFERENCE
They may restrict imports and exports through tariffs, quotas, and import permits. These limit the free flow of goods and reduce the benefits of open trade.
CURRENCY DIFFERENCES
This makes trade complex. Exchange rate fluctuations can increase costs or reduce profit margins.
LANGUAGE & COMMUNICATION ISSUES
Miscommunication in negotiations, contracts, or documentation can cause delays or disputes.
LEGAL SYSTEM DIFFERENCES
Each country has different laws on trade, contracts, taxation, and dispute resolution.
CULTURAL DIFFERENCES
Different consumer habits, business etiquette, or preferences can affect market success.
INTERNATIONAL TRADE POLICY
these instruments are tools governments use to regulate international trade and protect domestic industries.
TARIFFS
Taxes placed on imported goods to raise their prices, making local alternatives more competitive.
SUBSIDIES
Financial aid to local producers to reduce their cost and help them compete with imports.
IMPORT QUOTAS
Limits on the quantity of goods that can be imported, controlling foreign competition.
LOCAL CONTENT REQUIREMENTS
Policies requiring a certain percentage of a product to be made domestically to promote local industry.
ADMINISTRATIVE POLICIES
Deliberate use of rules and procedures to discourage imports, like complex licensing or inspections.
ANTI-DUMPING POLICIES
Measures to prevent foreign firms from selling goods below cost just to drive local competitors out.
Political Argument for Trade Intervention
refers to the justification by governments for restricting or controlling international trade to achieve non-economic objectives, such as protecting jobs, ensuring national security, safeguarding consumers, upholding human rights, or using trade as a bargaining tool in foreign policy.
Political Argument for Trade Intervention
Protecting Jobs and Domestic Industries
Ensuring National Security
Retaliation or Bargaining Tool
Upholding Human Rights
Protecting Jobs and Domestic Industries
Governments may impose tariffs or restrictions to protect local industries from cheaper foreign competition.
Ensuring National Security
Sectors related to defense, energy, and communication are often protected to safeguard public interest.
Retaliation or Bargaining Tool
Trade threats or sanctions are used to force other countries to comply with fair trade practices.
Consumer Protection
Trade restrictions help prevent the entry of unsafe, counterfeit, or substandard goods.
Upholding Human Rights
Governments may reduce trade ties with countries involved in forced labor or human rights abuses.
Economic Argument for Trade Intervention
refers to the justification for restricting or regulating trade to support domestic economic growth, such as protecting new or emerging industries (infant industries) or helping local firms gain advantages in global markets through government support.
Economic Argument for Trade Intervention
Infant Industry Argument
Strategic Trade Policy
Infant Industry Argument
New or emerging industries may need short-term protection from international competition to develop skills, technology, and scale.
Strategic Trade Policy
Governments can invest in promising sectors to boost national income and global competitiveness.
Foreign Direct Investment (FDI)
refers to a business investment made by a firm or individual in one country into business interests located in another country.
Greenfield investment
is a type of foreign direct investment where a parent company builds a brand-new business operation, facility, or office in a foreign country from the ground up.
Mergers and acquisitions (M&A)
refer to financial transactions where companies combine, consolidate, or transfer ownership to a single entity
joint venture
is a business arrangement where two or more parties pool their resources and expertise to achieve a specific goal while keeping their separate business identities
multinational enterprises (MNEs)
Firms engaging in FDI are known as
High Transportation Costs
Trade Barriers
ADVANTAGES OVER EXPORTING
High Transportation Costs
For low-value or bulky goods like cement and soft drinks, local production is more economical.
Trade Barriers
Tariffs and quotas can make exporting costly.
Example: Japanese car manufacturers build plants in the U.S. to
bypass tariffs.
Protection of Intellectual Property
Operational Control
Transfer of Skills
ADVANTAGES OVER LICENSING
Protection of Intellectual Property
Licensing may lead to loss of proprietary technology. Example: RCA licensed to Sony, which later became a major competitor.
Operational Control
FDI gives firms better control over quality, branding, and strategy
Transfer of Skills
Complex management practices and systems are hard to transfer through licensing.
Overpayment
Cultural Differences
Integration Issues
Insufficient Due Diligence
CHALLENGES & RISKS OF ACQUISITIONS
Overpayment
Companies may bid too high due to overconfidence in projected returns (Hubris Hypothesis).
Cultural Differences
Misaligned values and management styles may cause friction and employee turnover.
Integration Issues
Combining two organizations’ operations and systems can be complex and slow.
Insufficient Due Diligence
Acquiring troubled firms without proper evaluation may lead to poor post-acquisition performance.
Product Life Cycle Theory
Firms begin production abroad as product demand grows and matures in international markets.
Example: As demand for Coca-Cola products expanded internationally, the company established production and bottling operations in countries such as the Philippines to serve growing local demand.
Raymond Vernon
Proponent of Product Life Cycle Theory
Eclectic Paradigm
FDI happens when firms combine internal strengths (technology, management) with location-specific advantages (resources, skilled labor).
Example: Texas Instruments combines its semiconductor technology and expertise with the Philippines’ skilled workforce and competitive costs, leading to FDI in the country.
John Dunning
Proponent of Eclectic Paradigm
Radical View
FDI is seen as exploitation by capitalist firms of host countries. This theory has lost popularity.
Example: OceanaGold extracts mineral resources in the Philippines and has faced environmental and community concerns, illustrating this as the potential exploitation of host-country resources.
Free Market View
FDI is viewed as a way to improve global efficiency by allocating resources where they are most productive, in line with comparative advantage.
Example: Nestlé invests in Philippine food production, leveraging local agricultural resources, labor, and the country’s growing consumer market.
Pragmatic Nationalism
FDI is welcomed if the benefits (employment, tech transfer, infrastructure) outweigh the drawbacks (profit repatriation, competition). Governments regulate FDI to protect national interest.
Example: In New Clark City, the government welcomes FDI that creates jobs, develops infrastructure, and brings technology while regulating investments to protect national interests.
Multinational Corporation (MNC)
is a large business organization that owns or controls production, services, or operations in more than one country.
It establishes branches, subsidiaries, or joint ventures abroad to access global markets and resources.
By Size
By Structure
By Performance
By Behavior
TYPES OF MULTINATIONAL CORPORATION (MNC)
By Size
MNCs are generally large firms in terms of sales, profits, or global reach. However, size alone does not define a company as multinational.
By Structure
MNCs have a presence in multiple countries and often have top executives and owners from diverse national backgrounds.
By Performance
MNCs generate a significant portion of their revenue, employment, or assets from operations outside their home country.
By Behavior
MNCs differ in management orientation
Ethnocentric
Centralized management and decisions from the home country; foreign markets are secondary.
Polycentric
Decentralized approach where local managers in host countries make decisions.
Geocentric
Global mindset where operations are integrated and managed worldwide.
Economic Development
Technology Transfer
Social Responsibility
Balanced Global Economy
BENEFITS OF MULTINATIONAL CORPORATIONS
Economic Development
MNCs contribute to job creation, infrastructure, and capital investment in host countries.
Technology Transfer
They introduce new technologies, management skills, and innovations to less developed markets.
Social Responsibility
Many MNCs support community projects.
Balanced Global Economy
MNCs help distribute goods, capital, and expertise across nations, reducing economic inequality.
Exploitation of Resources
Profit-Driven Relocation
Cultural Erosion and Sovereignty Issues
CRITICISMS OF MULTINATIONAL CORPORATIONS
Exploitation of Resources
MNCs may extract profits from host countries without reinvesting locally.
Profit-Driven Relocation
Firms sometimes relocate to countries with lower costs, leaving workers jobless.
Cultural Erosion and Sovereignty Issues
Some countries see MNCs as threats to local culture and autonomy.
Regional Cooperation Groups
Free Trade Areas (FTA)
Customs Union
Common Market
Political Union
PATTERNS OF MULTINATIONAL CORPORATIONS
Regional Cooperation Groups
Countries agree to collaborate on shared infrastructure or industries.
Free Trade Areas (FTA)
Member nations remove or reduce tariffs and trade barriers among themselves, but retain separate policies for non-members.
Customs Union
Like an FTA but with a common external tariff policy.
Common Market
Promotes full economic integration by allowing free movement of goods, services, capital, and labor. Adds harmonized economic policies.
Political Union
The highest level of integration, combining full economic and political unity.
World Bank
An organization known as an "international financial institution" that provides development funds to developing countries in the form of interest-bearing loans, grants, and technical assistance.
Low-income countries (LICs)
In the World Bank classification, countries with a GNI per capita of less than $1,025 in 2011.
Middle-income countries
In the World Bank classification, countries with a GNI per capita between $1,025 and $12,475 in 2011.
Newly industrializing countries (NICs)
Countries at a relatively advanced level of economic development with a substantial and dynamic industrial sector and with close links to the international trade, finance, and investment system.
Least developed countries
A UN designation of countries with low income, low human capital, and high economic vulnerability.
Human capital
Productive investments in people, such as skills, values, and health resulting from expenditures on education, on-the-job training programs, and medical care.
Gross national income (GNI)
The total domestic and foreign output claimed by residents of a country, consisting of gross domestic product (GDP) plus factor incomes earned by foreign residents, minus income earned in the domestic economy by nonresidents.