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Patterns of drinking
Time out , societal response, college students might start drinking to try new things
What makes a school a party school
Students have high access to bars, athletics, Greek life, and access to restaurants , also has major football programs
Uci current use in the past 30 days
National 60%
UCI 42%
Binge drinking
National 38%
UCI 17.3%
What are the patterns of alcohol use
In the past year 79.2% drank
67.7 in the past month
Why do people who plan on going to college drink less compared to those who dont ?
Not true, pattern flips they want to drink once they are in college
Frats and sororities increase this rate
No college - more responsibility at a young age
Racial and ethnic differences when it comes to drinking
Limited research with it,HBCU have lower drinking rates and fewer problems associated with drinking
AAstudents drink less than white students
What is the BAC limit before being considered drunk
.08
What are some problems associated with drinking
Hang over, vomitting, memory loss, hurt, missed class , test fail
What types of incidents can occur when intoxicated
Ethnic or racial harassment , physical violence, theft, SA, sexual intercourse (being the most)
Sexual assault with drinking
1 out of 4 woman experience SA in college
50% related to alcohol
81% both drunk
74% perpetrator drinking alcohol
55% victims had been drinking alcohol
What leads people into SA when it comes to be intoxicated?
Enhances misperceptions
Impairs ability to think clearly
What type of students are at risk when it comes to drinking
Inexperienced drinkers (First year students)
High rates of driving after drinking , unplanned sexual activity
What do frats and sororities do that can increase the chance of someone drinking
Throwing parties with alcohol, drinking games
Women take equal part in it as men
College athlete stats when it comes to drinking
More likely to be heavy drinkers than non atheletes
Men sports track lowest rates and lacrosse highest
Natural history of drinking
During college, rate of drinking and associated problems do decline, after first year declines increase in 21s bday
Upperclassmen drink more frequently but consume less on each drinking occasion
How can colleges decrease the amount of drinking
By changing up the environment lower rates of drinking
No happy hours, no bars around campus and limit to alcohol
Medical amnesty
Call someone if someone needs help and you or the person will not get in trouble
What is the point of social marketing
It’s to change the misperceptions about drinking
How can we achieve social marketing
It would only work if significant amount of students have this misperception
Individuals targeted with the message care about the group whose values are presented in the norm
How can campus’s use social marketing
Have alcohol free dorms , alumni events, and reduce the promotion of drinking