Pest Analysis and VCA (copy)

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12 Terms

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Pest Analysis

conducted to evaluate its standing in the market, whether it experiences growth or decline and what direction the business is heading to

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Political Factors

includes the rules, regulations, laws, and policies imposed by the government which all affect the organization and also political stability, peace and order in the area where the organization operates

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Economic Factors

covers purchasing power, capital outlay, interest rates, tariff rates, inflation, currency exchange rates, and employment-unemployment rates

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Sociocultural factors

includes people’s preferences, needs, demographics, attitudes toward using a product or service, and cultural backgrounds and diversity

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Technological factors

related to technological innovation as well as their positive and negative impacts on the organization. It also include incentives for investments and pace of technological transformation

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Value chain analysis

It promotes the idea that an organization exists to produce value to its clients; that the organization’s reason for being is creating something of worth to its customers.

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Primary Activities

involved in the production, marketing, sale, and delivery of a product.

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Support Activities

promotion, advertising, customer service, and other post-sales activities (repair and maintenance, for instance)

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Procurement office

buys materials for the products to be manufactured

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Quality Control Office

makes sure that the products are made according to specifications

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Packaging section

takes care of the preparation of the products before delivery to outlets and clients to ensure that the items are in good condition.

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Company fleet

includes the drivers. Without which the company operation will not be successful