attitude ONLINE AUDIENCE

content online

• A lot of the content online is quite factual and avoids deep emotional responses, which may appeal to men 

layout

• The stories are displayed with clickbait style headlines, to highlight any salacious/risky content 

• Layout is simple, easy to read, with small chunks of text, large images and lots of white space

men targeted

• men are targeted through the number of stories about men and male issues

• many of the articles focus on people age 25-55 or people in that age bracket would recognise

• content reflects issues encountered by many gay men so offers lots of relatable content 

political

• political content suggest audience older and more educated

• use of formal and complex language targets an educated older audience

interactive & print

• very little “Interactive” content on the website, which might reflect the slightly older target audience 

• Multiple mentions of the print version of attitude which hints at an older audience who still consume print products

ads

• advert and articles feature high end brands and services that target affluent ABC1 audiences

• content about grooming, exercise and bodies appeal to a metrosexual audience of “aspirers” (Young & Rubicam)

gay celeb

• multiple gay male celebrities are featured to target a gay male audience

• website lacks content about families or having kids, which implies audience are single or child free

reformers

• also a lot of social justice stories which target reformers who want to change the world 

Syndicated

• Syndicated global stories attempt to target global audiences

• (can be shared on diff platforms)

• It also provides audiences with lots of entertaining content 

• celeb interview with Joe Locke & Kit Connor / Dan Howell

LGBTQ

• As LGBTQ community is often underrepresented in media products, including lifestyle magazines, attitude fills a gip in the market and provides an opportunity for LGBTQ audiences to be be able to identify themselves in the content 

stuart hall

• Might be comforting to feel that others are going through the same thing they are 

• Not all audiences will respond to attitude in positive ways (AD THEORY)

• Some audiences may feel the focus is on gay men. and that attitude neglects to focus enough on other members of the LGBTQ community