In Fashion chapter 1

Widespread buying power

________: more people with the financial means to respond to fashion change.

Support services

________ keep customers aware of merchandise produced.

Taste

________: prevailing opinion of what is and what is not appropriate for given occasion.

Fashion

________ has a consumer buying cycle and consumer use cycle.

Technological advances

________: good are sped to retail stores by land, air, and sea more lapidly, goods available almost instantly.

distinctive appearance

In fashion: characteristic or ________ of a garment.

Desktop manufacturing

________: digital printers can create 3- d objects by fusing layers of plastic or metal.

new interests

Increased education: more people have broadened horizons and have ________ /want, more education means higher paying jobs to satisfy wants.

Habit

________ and custom: slows adopting of new skirt lengths, silhouettes, necklines, or colors, easy for individual to let ________ take over.

Details

________: individual elements that give a silhouette its form.

Style

________: a characteristic or distinctive artistic expression or presentation.

Fad

________: fashion swept into popularity, affect limited part of population, the quickly disappears.

definition

Websters fashion ________: prevailing custom, esage, or style.

Silhouette

________: overall outline or contour (shape or form)

individual interpretation

Design: particular or ________, version, or treatment of style.

Fashion cycle

________: rise, wide popularity, and subsequent decline in acceptance of style.

Sumptuary laws

________: regulate what we can and can not purchase (________ require that children's sleepwear be flame retardant)

Adaptations

________: designs that have dominant feature of the style that inspired but claim to be not exact copies.

maximum fashion

Designers, manufacturers, and merchants try to recognize each fashion trend to determine how widespread it is and whether it is moving toward or away ________ acceptance.

Leisure time

________: more time to buy and enjoy fashion.

Mass customization

________: companies that have used technology and factory production rather than traditional craftsmanship to produce a custom product at a popular price.

Sales promotion

________: mobile aids expose public to never- ending procession of new fashions, sales promo can greatly influence fashion success by telling people it exists.

Seasonal change

________: consumer responses can tell manufacturers and retailers what will appeal in a season.

Prophetic styles

________: interesting new styles that are still in the introduction phase of their fashion cycle.

Fashion business

________: includes all industries and services connected with fashion: design manufacturing, distribution, marketing, retailing, advertising, and consulting.

Fashion

________: style accepted and used by majority of a group at one time, no matter how small.

fashion cycles

Reductions in Consumers buying power: buying power increase= ________ speed up and vise versa.

Fashion

________ is a mysterious and unpredictable force.

CHAPTER 1

The Nature of Fashion

Websters fashion definition

prevailing custom, esage, or style

Fashion industries

businesses engaged in manufacturing the material and finished products used in the production of apparel and accessories for men, women, and children

Marketing

includes many different activities that identify consumer needs; develop good products; and price, distribute, and prompt thos products effectively so that they will sell easily

Merchandising

sales promotion as a comprehensive function, including market research, development of new products, coordination of manufacture and marketing, and effection advertising and selling

Style

a characteristic or distinctive artistic expression or presentation

In fashion

characteristic or distinctive appearance of a garment

Fashion

style accepted and used by majority of a group at one time, no matter how small

High fashion

new style accepted by limited number of fashion leader who want to be first to adopt change and innovation in fashion

Mass fashion/volume fashion

styles widely accepted

Design

particular or individual interpretation, version, or treatment of style

Style number

number for product identifying for manufacturing, ordering, and selling

Taste

prevailing opinion of what is and what is not appropriate for given occasion

Classic

style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of time

Fad

fashion swept into popularity, affect limited part of population, the quickly disappears

Trend

general direction or movement

Silhouette

overall outline or contour (shape or form)

Details

individual elements that give a silhouette its form

Texture

look/feel of material

Fashion cycle

rise, wide popularity, and subsequent decline in acceptance of style

Adaptations

designs that have dominant feature of the style that inspired but claim to be not exact copies

Fast fashion

keeping fashion fresh

Chapter 3

The Movement of Fashion

Widespread buying power

more people with the financial means to respond to fashion change

Leisure time

more time to buy and enjoy fashion

Increased education

more people have broadened horizons and have new interests/want, more education means higher paying jobs to satisfy wants

Improved status of women

women have more discretionary income and influencing speed of fashion cycles by spending

Technological advances

good are sped to retail stores by land, air, and sea more lapidly, goods available almost instantly

Sales promotion

mobile aids expose public to never-ending procession of new fashions, sales promo can greatly influence fashion success by telling people it exists

Seasonal change

consumer responses can tell manufacturers and retailers what will appeal in a season

Habit and custom

slows adopting of new skirt lengths, silhouettes, necklines, or colors, easy for individual to let habit take over

Religion

religious leaders tended to associate fashion with temptation and urged their followers to turn their backs on both, today is less of a restraining influence on fashion

Sumptuary laws

regulate what we can and cannot purchase (sumptuary laws require that children's sleepwear be flame retardant)

Reductions in Consumers buying power

buying power increase = fashion cycles speed up and vise versa

Erogenous

sexually stimulating

1st rule

fashion emphasis does not flit from one area to another, a particular area of the body is emphasized until every bit of excitement has been exhausted

2nd rule

only certain parts of the body can be exposed at any given time (floor-length dress with plunging neckline, high neckline with mini skirts, turtlenecks on sleeveless fashions)

3rd rule

fashion attention must always go forwards

Crowdsourcing

using the many social possibilities of the web to either create something or solve a problem

Mass customization

companies that have used technology and factory production rather than traditional craftsmanship to produce a custom product at a popular price

Desktop manufacturing

digital printers can create 3-d objects by fusing layers of plastic or metal

Prophetic styles

interesting new styles that are still in the introduction phase of their fashion cycle

Horizontal

flow theory

Forward

looking designers recognize a consumers desire for self-expression

Chapter 4

The business of fashion

Line

assortment of new designers with a designated period for delivery to retailer