Part 1: How Can we Analyze Media Messages?

What are the five key questions created by the Center for Media Literacy to analyze media messages?

1) Who created the message?

2) What techniques were used to attract attention?

3) How might others interpret the message differently? (And two more covered in the next video.)

Why is it important to consider who created a media message?

Because creators make choices about what to include or exclude, which affects the story or message being told.

What is the goal of using techniques like humor, symbols, or colors in media messages?

To attract and capture the audience's attention, keeping them engaged with the message.

Why might two people interpret the same media message differently?

Because interpretation is influenced by factors like age, culture, gender, and personal beliefs.

Give an example of how the same media message could be interpreted differently by different people.

Showing an advertisement to one's parent or a friend from another country may yield different reactions and interpretations compared to one's own.

What is a "technique" in the context of media messages?

A technique refers to the manner or method used by media creators to achieve a particular effect, such as attracting attention.

True or False: All media messages are created objectively and without any choices being made about what to include or exclude.

False. All media messages are created by people who make choices about what to include or exclude.