Lecture on Attitudes and Persuasion

Flashcards covering key concepts and vocabulary from the lecture notes on attitudes and persuasion.

Attitudes

How our beliefs, feelings, and behavioral tendencies affect our evaluations of the world and people around us.

Persuasion

The process of changing someone's beliefs, feelings, or behaviors through communication.

Source Credibility

The trustworthiness and expertise a source possesses, impacting the effectiveness of a persuasive message.

Acceptance Cue

Cues that lead individuals to accept a message or persuasive appeal.

Discounting Cue

Cues that lead individuals to reject a message or persuasive appeal.

Sleeper Effect

The phenomenon where messages from low credibility sources become more persuasive over time.

Central Processing

A method of processing messages that involves careful and thoughtful consideration of the content.

Peripheral Processing

A method of processing messages that involves superficial cues rather than deep understanding.

Distraction

A factor that can impact an individual's ability to be persuaded by distracting them from the message.

Elaboration Likelihood Model

A theory suggesting there are two ways people process persuasive messages: central and peripheral.