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Goal of a Firm
The main goal of a firm is to maximize profit.
Profit
Profit = Total Revenue (TR) − Total Cost (TC)
Total Revenue
Money earned from selling output.
Total Cost
Value of everything given up to produce that output.
Explicit Cost
Requires money payment (e.g., wages, rent, utilities).
Implicit Cost
No money payment; it's opportunity cost (e.g., owner's time, income they gave up).
Accounting Profit
TR - Explicit Costs.
Economic Profit
TR - (Explicit + Implicit Costs); usually smaller than accounting profit.
Production Function
Shows how input affects output.
Marginal Product (MP)
Change in output from one more unit of input.
Stages of Marginal Product
Describes the effect on output as more workers are added.
Increasing Marginal Returns
Extra workers help → efficient; output rises faster.
Diminishing Marginal Returns
Too many workers share tools/space; output still rises but slower.
Negative Marginal Returns
Workers get in each other's way; output falls.
Fixed Cost (FC)
Does NOT change with output (e.g., rent).
Variable Cost (VC)
Changes with output (e.g., supplies, labor).
Total Cost (TC)
TC = FC + VC.
Average Fixed Cost (AFC)
AFC = TFC / Q.
Average Variable Cost (AVC)
AVC = TVC / Q.
Average Total Cost (ATC)
ATC = TC / Q = AFC + AVC.
Marginal Cost (MC)
MC = ΔTC / ΔQ.
Important Relationship
When MC < ATC → ATC is falling; when MC > ATC → ATC is rising.
Shapes of Cost Curves
MC curve rises (because of diminishing returns); ATC is U-shaped.
Short Run vs Long Run
Short Run: Some inputs are fixed; Long Run: All inputs are variable.
Economies of Scale
ATC falls as output increases (bigger = cheaper per unit).
Constant Returns to Scale
ATC does not change with output.
Diseconomies of Scale
ATC rises as output increases (too large to manage efficiently).