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Conservative |
those who believe in following tradition and having reverence for authority. |
generational effect |
significant cultural or historical events that can permanently affect the lives of the people who lived through them |
globalization |
process of an ever expanding and increasingly interactive world economy |
ideology |
comprehensive and mutually consistent set of ideas |
individualism |
fundemental worth and importance of the individual |
liberal |
open to allowing the government to flexibly expand beyond established constraints. |
libertarian |
voters who generally oppose government intervention or regulation. They have a high regard for civil liberties, those rights outlined in the Bill of Rights. They oppose censorship , want lower taxes, and dislike government- imposed morality. They are conservative on economic issues and liberal on social or moral issues. |
lifecycle effects |
variety of physical, emotional, and psychological changes that people go through as they age |
moderate |
most Americans are left or right of center and never fall fully into the conservative or liberal camp. |
party identificaiton |
About 60 percent of adults belief as their parents, including independents. Most who differ from their parents proclaim political independence instead of aligning with the opposite party. |
political socialization |
the process by which one develops political opinions. The process begins as soon as one is old enough to start forming opinions on public matters, and it never really ends. |
wedge issues |
sharply divisive and divide the public |
benchmark polls |
Used to gather general information about people's views and concerns. |
exit polls |
are conducted outside a polling place on election day to predict the outcome of the election, to gain insight into the thoughts and behaviors of voters, or to analyze demographic voting trends. |
focus group |
small groups of citizens - 10-40 people - gathered to hold conversations about issues or candidates. |
margin of error |
every poll has a margin of error. The sample size and the margin of error have an inverse relationship. That is, as the sample gets larger, the margin of error decreases. |
random sample |
every single member of the universe must have an equal chance of selection for a poll. |
represenataive sample |
a group of people meant to imitate the large group in question |
tracking polls |
ask people the same or similar questions over time to chart the path of public opinion. |
bandwagon effect |
a shift in electoral support to the candidate whom public opinion polls report as the front-runner |
