* practically it would be impossible to indentify all variables that might have an influence on society
* an experiment cannot be used to study the past
* lab experiments usually only study small experiments so it is hard to investigate large scale social happenings
* ethical problems. it could be hard to gain consent or fully inform participants on the nature of the experiment
* experiments can harm participants (Milgram)
* a lab is not a normal or natural environment, so it is likely that the behaviour that occurs is not normal or natural. if they know they are being watched it can create the Hawthorne effect.