Questionnaires

What is a questionnaire?

A research method involving a list of written questions, typically designed to be answered by respondents themselves.

What type of data can observation produce?

Both quantitative and qualitative.

Strengths of questionnaires

• Relatively cheap and quick so larger numbers can be completed - more representative.

• All respondents answer same questions, so answers can be quantified and used to identify trends and patterns.

• Answers are anonymous - more valid, people more likely to be honest.

Weaknesses of questionnaires

• Many respondents may not answer questionnaire. Low response rates affect representativeness.

• Pre-set questions, so answers less likely to be detailed and valid.

• Respondents cannot explain answers.