Times Front Cover and Media Language

Flashcards created to help review key concepts and details related to the analysis of a Times front cover and its media language.

What does the masthead of The Times connotate?

It suggests that the newspaper will show what is happening in the world today.

How does the serif font of The Times contribute to its representation?

It gives the newspaper an old-fashioned, traditional feel that is associated with sophistication and history.

What does the obscured masthead signify about The Times?

It indicates that the newspaper is so recognizable that audiences can identify it without seeing the entire masthead.

What engages the audience in the top story of The Times?

The relatable question 'how to be fit' combined with an image of a woman appearing to yawn.

How does the image of the dog relate to the context of the pandemic?

It reflects that many people bought pets during the pandemic for companionship and motivation.

What kind of audience is The Times aimed at, based on the amount of text?

It targets a slightly more educated audience who are higher-level readers than those of tabloid newspapers.

What does Boris Johnson's expression in his photo suggest?

It suggests that he may be feeling ashamed or uncertain about his situation.

What does Sue Gray's quote suggest about Boris Johnson's leadership?

It implies that there was a failure of leadership and judgment by the Conservative Party.

How does The Times typically position itself politically?

It claims to be centralist, but leans slightly to the right, often being more supportive of Conservative views.

How does the inclusion of negative language about 'drinking culture' affect the representation of the Conservative Party?

It associates them with the negative connotations of being irresponsible or not fulfilling their duties.

What are 'jump lines' and how do they function on the front cover?

They hook readers into wanting to read more by prompting them to look at additional pages.

What tone is conveyed by the formal mode of address used throughout The Times?

The serious tone reflects its identity as a broadsheet newspaper, avoiding slang or colloquialisms.

What does the typography show

That they are in pining the blame solely on Boris.

• ‘Police investigate PM’s four lockdown parties.’

Why does Boris not look in the camera

• Guilty doesn’t have any empathy.

• Not looking at the camera

• Questions to answer

• Mischievous grin.

What class of people does The Times aim at

ABC1 western media opinions and topics

Why does The Times have a Royal Logo

• Links to Richard 3rd

• Shows their traditional values

• Right wing and patriotic

What topics does The Times discuss

• Financial News

• Political News

• Sports News

• With occassional light hearted news

What type of Typography is chosen

Strong and commanding

What type of language and mode of address has been used

Formal Language. Has a lot of information around Partygate

What was The Times one of the 1st companies to introduce

Online Newspapers

What did The Times introduce

Paywalls for readers to pay for subscription

What did The Times launch in 2020

Times Radio

What’s The Times a subsiduary of

News UK

What conglomerate formerly owned The Times

News Corp

What big scandal was News Corp involved in 2011

Phone Hacking Scandal

What did the Phone Hacking centre around

Celebrities, Politicians and members of the Royal Family’s phones were hacked

Who was the mogul of News UK during the Phone Hacking Scandal

Rupert Murdoch