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Survey inference
using sample information to draw conclusions about a population
Population characteristics
traits or values of the entire population
Sample characteristics
traits or values of the selected subset of a population
Respondent
a person who answers survey questions
Aggregation
combining individual responses to describe a larger group
Research objective
the specific information or question a survey is meant to address
Mode of data collection
the method used to gather survey responses
Sampling frame
the list or source used to identify population members for sampling
Questionnaire
the set of questions used in a survey
Sample
the selected group of people invited to participate in a survey
Coding
assigning responses to categories or values for analysis
Editing
reviewing and correcting survey data
Post-survey adjustments
changes made after data collection to improve estimates
Survey statistic
a numerical summary calculated from survey data
Survey error
the difference between what was desired in the survey process and what was obtained
Total survey error
an approach that considers all possible sources of survey error together
Weakest link analogy
the idea that a survey is only as strong as its weakest design or execution feature
Measurement
collecting answers that represent a respondent’s characteristics
Representation
ensuring respondents accurately reflect the target population
Construct
the underlying concept or information a researcher wants to measure
Validity
the extent to which a measure reflects the underlying construct
Measurement error
the difference between the respondent statistic of interest and the true population statistic
Response bias
the difference between an expected value and the true value being estimated
Processing error
error caused by coding editing or handling survey data
Coverage error
error that occurs when the target population differs from the sampling frame
Undercoverage
when some target population members are missing from the sampling frame
Overcoverage
when the sampling frame includes ineligible units
Ineligible units
members of a sampling frame who are not actually part of the target population
Coverage bias
error caused by uncovered people differing from covered people
Sampling error
error caused by observing a sample rather than every member of the population
Sampling bias
systematic failure to observe some frame elements because of the sample design
Sampling variance
variation in survey statistics across different possible samples
Precision
how close repeated estimates are likely to be to one another
Nonresponse error
error that occurs when respondent data differs from data for the entire sample
Postsurvey weighting
adjusting responses to correct for coverage sampling and nonresponse errors
Adjustment error
error caused by incorrect post-survey adjustments
Credibility
whether a survey is seen as neutral objective and unbiased
Relevance
how well a survey measure matches the information needed by the user
Timeliness
whether survey results are available when they are needed
CARI
Computer Audio-Recorded Interviewing
Computer Audio-Recorded Interviewing
recording interview audio and screen captures to evaluate data collection
CAPI
Computer-Assisted Personal Interviewing
CATI
Computer-Assisted Telephone Interviewing
Recency effects
the tendency for respondents to select answer choices presented most recently
Falsification
intentionally fabricating or altering survey data
Interviewer effects
changes in responses caused by the interviewer’s behavior or characteristics
Open-end responses
answers respondents give in their own words