Persuasive Speaking

persuasion

the process aimed at changing a person's (or a group's) attitude or behavior

Logos

logical appeal to the audience; does the speaker's argument make sense?

pathos

emotional appeal to the audience

Audience Analysis

the speaker's understanding of the audience's knowledge, personal experience, and proximity to a topic

ethos

credibility of the speaker, assigned to them by the audience

Persuasive Speech

a specific type of speech in which the speaker aims to convince the audience to accept his or her point of view

actuate

To incite to action; to motivate.

stimulation

An activity causing excitement or pleasure.

convince

To make someone believe, or feel sure about something, especially by using logic, argument or evidence.

Stimulation

Often utilized in religious services to enhance the degree of belief.

Informative Speeches

Provide facts, statistics, or general evidence to transmit knowledge.

Persuasive Speeches

Designed to convince the audience of a certain viewpoint.

Informative

Providing knowledge, especially useful or interesting information.

Reciprocity

The responses of individuals to the actions of others.

Social Proof

People tend to do things that they see others are doing.

Relationship Based Persuasion

An approach to persuasion by Shell and Moussa with four steps: survey, confront barriers, make pitch, secure commitments.

Persuasion

Influencing how the audience thinks about a certain topic.

Ethical Persuasion

Persuasion is unethical if it is for personal gain at the expense of others or without the audience's knowledge.

Ethical persuasion

The act of persuading others through ethical means, involving exploring the other person's viewpoint, explaining your viewpoint, and creating resolutions.

Coercion

The use of physical or moral force to compel a person to do something or abstain from doing something, thereby depriving that person of the exercise of free will.

TARES test

A test used to determine the ethicality of a persuasion attempt, focusing on truthfulness of the message, authenticity of the persuader, respect for the audience, and equity of the persuasive appeal.

Fitzpatrick & Gauthier test

A test involving questions to determine the ethicality of a pitch, considering the purpose of persuasion, choices and consequences for individuals, and the impact on the decision-making process of the target audience.