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Audio Media
Communication relying on sound to transmit information, convey emotion, or establish context
Immediacy and Intimacy
Sound creates direct personal connection and triggers emotional engagement without visual friction
Accessibility (Audio)
Allows multitasking; primary channel for emergency environments like radio traffic updates and sirens
Spatial "Theater of the Mind"
Brain builds mental images using tone, pitch, pace, and sound effects since audio lacks visuals
WAV Format
Uncompressed; Professional standard; Retains all data but results in large files
FLAC / ALAC Format
Lossless compression; Reduces file size without data loss; Ideal for high-fidelity archiving
MP3 / AAC Format
Lossy compression; Common for streaming; Discards imperceptible data to shrink size
Opus / OGG Format
Lossy compression; Highly efficient for modern web streaming and VOIP
Lossless Compression
Reduces file size while preserving all original audio information; Audio can be reconstructed exactly
Lossy Compression
Removes audio information considered less perceptible to humans to drastically shrink file sizes
Dialogue / Voiceover
Primary vocal track delivering facts or stories
Sound Effects (SFX)
Acoustic cues (natural or artificial) that establish action or transitions like a door slam
Music / Score
Background tracks that set emotional tone; Must remain subordinate to voice tracks to avoid masking
Ambience / Natural Sound
Background noise recorded on location like crowd murmur to give a scene physical presence
Audio Masking
Raising background music or noise so high that qualifying statements or disclaimers become inaudible
Selective Splice / Decontextualization
Editing out pauses or negative words like "not" to reverse a speaker's meaning
Sensationalized SFX Layering
Adding terrifying sound effects over routine reports to induce panic
Synthetic Voice Cloning (AI Deepfake)
Using machine learning to generate fake audio clips of public figures
Persistence of Vision
Eye retains images briefly to create illusion of fluid movement at 24-30 frames per second
Selective Truncation
Cutting out context before or after a video clip to change its meaning
Speed Alteration
Slowing down video to make a subject appear intoxicated, confused, or impaired
Audio-Video Desynchronization
Slightly delaying audio so mouth movements do not match words, making speaker appear dishonest
Dark Patterns (Deceptive Interfaces)
UI designs intended to trick users like hidden subscription checkboxes or fake "X" close buttons on ads
Algorithmic Engagement Hooks
Features designed to exploit psychology to keep users hooked like infinite scrolling and automated autoplay
Synthetic Media Verification Checklist
Four-step check: Check Glitches, Check Lighting, Check Source, Check Emotion
People IN Media
Professional practitioners like journalists and anchors bound by formal ethics and institutional accountability
People AS Media
Individual citizens and content creators who act as independent channels without traditional editorial gatekeepers
Media Convergence
Merging of traditional formats (print, radio, TV) and digital technologies onto single platform like smartphone
Convergence Impact
Content moves at light speed; Often increases risk of unverified reports spreading during emergencies
Remember the Human (Digital Citizenship)
Do not post anything you wouldn't say to someone's face
Verify Before Sharing
Sharing unverified alerts during disasters is an act of civic negligence
Respect Intellectual Property
Give proper attribution and credit
Protect Digital Footprints
Recognize that every post creates a permanent record of character
Text Media Characteristics
Asynchronous processing; Low bandwidth; Most accessible during infrastructure failures
Serif Font
Features decorative "feet" like Times New Roman; Best for long-form print like textbooks
Sans-Serif Font
Clean edges without "feet" like Arial; Highly legible on digital screens
Monospace Font
Uniform character width like Consolas; Essential for code and technical data
Display Font
Stylized/artistic fonts for titles; Avoid in body text to prevent reader fatigue
Left-Aligned Text
Natural reading flow for Western scripts
Centered Text
Best for titles and invitations; Unsuitable for long paragraphs
Justified Text
Flush to both margins; Can create "rivers of white space" if spacing is poor
Raster Graphics
Pixel-based images like JPEG and PNG; Effective for photos but subject to pixelation when scaled
Vector Graphics
Math-based lines and shapes like SVG and AI; Scales infinitely; Essential for logos and diagrams
Infographics
Combined data, text, and imagery to communicate complex processes quickly
C.A.R.P. Design Framework
Contrast, Alignment, Repetition, Proximity design principles
Contrast
Using starkly different elements like dark text on light backgrounds to enhance readability
Alignment
Connecting elements to a deliberate grid line to create order
Repetition
Repeating visual choices like fonts and colors to build consistency and unity
Proximity
Grouping related items physically close together so brain recognizes them as single concept
Truncated Bar Graphs
Starting y-axis at number other than zero like 50 to make minor differences look massive
Selective Cropping
Removing context to alter perception like cropping small crowd to make it look large
Color Manipulation
Using alarmist colors like dark red for minor variations to induce panic
Symmetrical (Identical) Synergy
Spoken audio directly describes what is seen like in educational tutorials
Complementary (Additive) Synergy
Visuals show action while audio provides context or history like in documentaries
Contradictory (Dissonant) Synergy
Audio and visuals disagree; Often used for satire, propaganda, or deceptive editing
A-Roll
Primary footage like main interview or anchor
B-Roll
Secondary visuals like action shots or maps cut over audio to illustrate descriptions
Diegetic Sound
Natural audio recorded on location like rain and sirens
Non-Diegetic Sound
Added audio not present in physical scene like background music and voiceover
Audio Masking (Audio-Visual)
Background music louder than voiceover, obscuring critical instructions
Visual Misdirection
Showing dramatic archival footage of old disaster while reporting on mild current weather
Pacing Clashes
Pairing fast video edits with slow narration, creating cognitive friction