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industry
breaks down sectors and then breaks down into businesses
types of Revenue Streams
- Direct to consumer sales
- Advertising revenue
- Subscription models
- Licensing
profit
selling a good or service for more than it cost to make/market it
non-profit organizations
a business not for money, but for social/educational services
for-profit organizations
A business that makes profit but also has a social mission
business participants
- owners
- customers
- managers
- operation manager
- accountants
- financial managers
business activities
- management
- operations
- marketing
- accounting
- finance
operations
converting resources into goods and services
marketing
decides on how to best promote product and keep customers
accounting
prepare financial statements or reports on cost of material used in production process
finance
planning for, obtaining, and managing a company's funds
external forces that influence businesses
politics, economy, social, technology, legal, environment, consumer trends, and public pressure to act as good citizens
how does government project itself into businesses?
statutes, departments (labor debt, energy debt, etc), agencies (CSC, federal communications commission, etc), taxes, common law courts, executive orders
how do businesses respond to government's role in businesses?
trade associations, lobbying (giving into government), campaign donations, taxes, or adjust and move on
external social factors that affect a business
age (difference of how businesses/industries will market to different generations and what products serve different generation's needs)
external environmental factors that affect a business
climate, weather, pollution, and availability of oil, gas, etc
- ex: decrease in fuel prices might better affect a hotel industry because more people will travel because gas is cheaper
external technology factors that affect a business
technology effects how we ship (ex: amazon), how get around (gps), and the way we live at home (smart fridges)
corporate social responsibility (CSR)
- donating money (philanthropy)
- treating employees fairly (ethical labor practice)
- reducing carbon footprint (environmental)
- attend volunteer events
economics
study of the production, distribution, and consumption of goods and services
households role in economy
provide resources (factors of production) and consume goods and services
business' role in economy
buy resources and produce and sell goods and services
economic System
a society (households, businesses, and government) makes decisions about distributing resources to produce products and about distributing those products
pure capitalism
businesses are privately owned
pure socialism
government owned business
- ex: postal office, utilities, banking, and healthcare are government owned
mixed market economy
relies on both markets and the government to allocate resources (this is the US economic system)
perfect competition
many consumers buying a standardized product from numerous small businesses
demand
quantity of a product that people are willing to buy depends on its price
demand curve
shows the quantity of a product that'll be demanded at diff prices
supply
quantity of a product that sellers are willing to sell at various prices
supply curve
ex: shows the quantity of apples that farmers would be willing to sell at different prices, regardless of demand
equilibrium price
price where buyers are willing to buy at the same amount sellers are willing to sell
monopolistic competition
many sellers offer differientiated products (products that differ slightly but serve similar purposes)
- ex: pepsi and coke
oligopoly (fewer sellers)
each seller supplies a large portion of all the products sold in the market place
- ex: automobiles and airplanes
monopoly
one seller in the market
natural monopolies
inhibit competition but are legal because they're important to society (include public
utilities, such as electricity and gas suppliers)
legal monopoly
arises when a company receives a patent giving it exclusive use of an invented product or process for a limited time, general 20 years
3 goals that all economies share
- growth
- high employment
- price stability
GDP (gross domestic product)
market value of all goods and services produced by the economy in a given year (if gdp rises, economy grows. if gdp decreases, economy contracts)
recession
slowdown in economic activity (3-5 years)
depression
if recession lasts a long time (a decade or so)
full employment
occurs when everyone who wants a job has one (this leads to more spending money for goods and services which increases economy)
unemployment rate
percentage of labor force that's unemployed and actively seeking for work
price stability
average of prices for goods and services don't change or change very little
inflation
when overall prices go up
deflation
when overall prices go down
CPI (consumer price index)
measures inflation by determining the chagnge in prices of a hypothetical basekt of goods brought by a typical household
economic indicator
statistic that offers valuable info about the economy
logging indicators
statistics that report the status of the economy a few months in the past
leading indicators
predicts the status of a economy 3-12 months in the future
monetary policy
government exerts its power to regulate the money supply and level of interest rates
fiscal policy
uses its powers to tax and to spend
national debt
cumulative sum of deficits, money owned by the federal government
import
when countries buy goods and services from other countries
export
when countries sell their products ot other countries
absolute advantage
a nation has this when they are the only source of a product or can make more of product with using the same or fewer resources than other countries (climate and soil can change this for a nation)
comparative advantage
when a country can produce a product at a lower oppurtunity cost compared to another nation
oppurtunity costs
a country specializes in a product, it must sacrifice the production of another product
balance of trade
subtracting the value of its imports from the value of its exports
trade surplus
country sells/exports more products than it buys
trade deficit
country buys/imports more products that it sells (the US has this)
balance of payments
difference between the total flow of money coming into a country and the total of money going out
international licensing agreement
allows a foreign company to sell the products of a producer in exchange for royalty fees
- ex: mcdonald's changes their menu or products to fit the demand in a specific country
international franchise
a company grants a foreign company the rights to use its brand name and sells its products/services
international contract manufacturing/outsourcing
when compnaies manufacture their products in countries where labor costs are lower
strategic alliance
agreement between 2 companies (or a company and a nation) to pool resources to achieve business goals that benefit both partners
foreign direct investment
formal establishment of business operations on foreign soil
foreign subsidary
Independent company owned by a foreign firm (called its parent)
multinational corporation (MNC)
company that operates in many countries
joint venture
business arrangement in which 2 or more parties agree to pool their resources for the purpose of accomplishing a specific task
offshoring
a company sets up facilities in a foreign country that replaces US manufacturing facilities to produce goods that'll be sent back to the US for sale
challenges for successful international business deals are
- language
-time and sociability ("time is money" isn't universal)
- different communication styles (body language, voice pitch, greetings, etc)
- laws and regulations
- understanding local language and market
pros of protectionsim, tariffs, and subsidies
- protects specific industries
- protects new/struggling industries
- tariff in one country offsets subsidy in another
- shield industries vital to national defense
cons of protectionsim, tariffs, and subsidies
- restricts free trade (countries can't compete freely)
- creates unleveled playing field
exchange rate
tells you how much 1 currency is worth relative to another currency
if foreign currency goes up, relative to US dollar, then americans pay...
more for goods and services
if foreign currency goes down, relative to US dollar, then americans pay...
less for goods and services
foreign corrupt practices act (FCPA)
prohibits districution of bribes and other favors in the conduct of business
subsidies
a benefit given to a business by the government to remove some type of burden
trade control
policies that restrict free trade
protectionsim
use of trade control
tariffs
taxes paid by exporter of select goods, such as steel, to a foreign country (used by home countries that produce A to stop other countries that produce A, but sell it to the consumers of the homes country for cheaper by putting a tax on it)
quota
imposes limits on the quantity of a good that can be imported over a period of time (used to protect industries, mostly new industries or those facing competitive pressure, from foreign firms
embargo
for economic/political reasons, bans the import or export of certain goods to or from a country
dumping
practice of selling exported goods, below the price that the producers would normally charge in their home market (creates unfair competition for domestic industries)
general agreement on tariffs and trade (GATT)
encouraged free trade by regulating and reducing tariffs and by providing a forum resolving trade disputes
world trade organization (WTO)
encourages global commerce and lower trade barriers, enforce international rules of trade, and provides a forum of resolving disputes
international monetary fund (IMF)
loans money to countries with troubled economies
world bank
source of economic assistance for poor and developing countries
trading blocs
groups of countries join together to allow goods and services to flow without restrictions across their mutual borders
- ex: us-mexico-canada agreement and European union (27 european countries that eliminated trade barriers)
why do nations trade?
diversify supply chain, access to lower costs for goods and services, and access to goods and services in short supply in home market
entrepeneur
someone who sees a business opportunity and assumes the risk of creating and running a business to take advantage of it
traits of entrepreneur
- innovative
- organized
- leader/ visionary
- good networker
- high level of confidence
- adaptable
advantages of working in a large business
- better job benefits
- stability
- skilled employees you can learn from
- extensive training
disadvantages of working in a large business
- don't make your own decisions
- often just a number not a name
- structure creates internal tension
- more politics and regulations
4 fears that prevent people from starting a business
- not enough money to start up
- not getting a secure paycheck on a regular basis
- some wonder if they can compete with other businesses
- lack of ideas of what business to start
small business
independently owned and operated, organized for profit, and isn't dominant in its field
goods producing sector
all business that produce tangible goods (mainly involved with manufacturing, construction, and agriculture)
service producing sector
all businesses that provide services, but don't make tangible goods (80% of small business are in this sector)
advantages of small businesses
- independence (you're your own boss)
- lifestyle ( you decide when and where you want to work)
- financial rewards (you may make more money than if employed by someone else)
- learning oppurtunities (involvment in all aspects of the business so you can learn various business functions)
- creative freedom and personal satisfaction
disadvantage of small businesses
- financial risk
- stress
- time commitment
- undesirable duties