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RESEARCH
is an organized inquiry carried out to provide information for solving problems
RESEARCH
It is the cornerstone of every science
Investigate existing situations or problems
Provide solutions to problems
Explore and analyze more general issues
Construct or create new procedures or systems
Explain new phenomenon
Generate new knowledge or a combination of any of the above
Other definitions of research
We research people and their behavior, opinions, attitudes, trends, and patterns, also politics, animals, health and illness.
What do we research?
Research gives us information about:
Thoughts and opinions
Attitudes
Habits
Culture
Norms
Scientific facts
Medical information
What does research tell us?
Research extends knowledge
Research establishes generalizations and general laws
Research verifies and tests
General laws developed through research
Research analyze inter-relationships
Applied research aims at finding solutions
Objectives of Research
explore
describe
explain
Purpose of Research
1. To describe Field Methods .
2. To identify the key characteristics of Field Methods
3. To learn the different field methods.
4. To explain the importance of field methods of research in Psychology 5. To identify ethical and legal issues in field methods
additional objectives of research
Field methods of research
are research approaches that involve collecting data directly from a natural setting (rather than in a laboratory or controlled environment) to understand real-world behaviors, events, or phenomena
Field Methods in Psychology
These methods are especially common in social sciences, education, anthropology, psychology, and environmental studies
Data is gathered in real-world environments
Context and setting are integral to understanding the findings
Often qualitative but can also include quantitative measures
Less control over variables compared to lab based methods
Characteristics of Field Methods
Field Methods in Psychology
are crucial for understanding human behavior in real world contexts, offering insights that laboratory settings may not capture
Field Methods in Psychology
They enhance the ecological validity of research, allowing for a more accurate representation of how people think, feel, and act in their natural environments
1. Ecological Validity
2. Contextual Understanding
3. Addressing Practical Problems
4. Flexibility and Adaptability
5. Overcoming Data Gaps
Importance of Field Methods
1. Naturalistic Observation
2. Participant Observation
3. Field Experiments
4. Surveys and Questionnaires
5. Field Interviews
6. Case Studies in the Field
7. Experience Sampling Method (ESM)
Major Field Methods in Psychology
Naturalistic Observation
Watching and recording behaviors, events, or conditions as they naturally occur
Participant Observation
Non-Participant Observation
Structured Observation
Unstructured Observation
Types of Observation
Participant Observation
The researcher becomes part of the group being studied
Non-Participant Observation
The researcher observes without actively engaging
Structured Observation
Uses a checklist or rating scale for specific behaviors
Unstructured Observation
Open-ended, focusing on general impressions
Field Interviews
Face-to-face or virtual conversations conducted in the setting where participants live or work
Structured
Semi-structured
Unstructured
Types of Field Interviews
Structured
Follows a set of pre-determined questions
Semi-Structured
Combines set questions with flexibility for probing
Unstructured
Informal and conversational
Surveys and Questionnaires
Distributing a set of written or digital questions to collect self-reported data from people in the field
Surveys and Questionnaires
Advantages: Can reach many participants quickly
Case Studies
An in-depth investigation of a single individual, group, or setting in the field
Ethnography
A long-term, immersive study of a culture or social group
Action Research
Collaborative problem-solving research carried out with participants in their setting, aiming for both knowledge and change
Field Experiments
Experimental research conducted in a real-world setting rather than a lab, with variables manipulated to observe effects
observation
one important method of psychology
observation
psychologists watch people closely to understand how they behave and feel
ETHICAL STANDARDS
Guidelines which are described as a similar set of principles that should be followed when conducting research and are good principles to follow for most aspects of the life
1. Respect for the autonomy, privacy and dignity of individuals and community
2.Scientific Integrity of the research, be true to yourself and your science 3.Social Responsibility
4.Maximizing Benefit and minimizing harm
ETHICAL STANDARDS IN RESEARCH
Respect for autonomy
involves providing full information, obtaining consent and allowing them to choose for themselves
Respect for autonomy
Researcher explains the steps in conducting the survey and respect the participant's decision to be interviewed in a private place
Respect for privacy
protecting a person's personal information , thoughts and experiences from unnecessary exposure
Respect for privacy
A researcher keeps participant survey responses in a pass-word protected file and does not reveal any identifying details
Respect for dignity of individuals
involves treating people with fairness, compassion and without discrimination regardless of background , status and circumstances
Respect for dignity of individuals-
A researcher speaks to all participants of the study with kindness and avoid belittling remarks even when correcting mistakes
Respect for the community
valuing shared norms, cultural traditions and collective rights of groups
Respect for the community
Before conducting a research, researchers consult community leaders, explain the purpose of the study and ensure the research outcomes will benefit the community
Scientific Integrity of the research
be true to yourself and your science
Scientific Integrity of the research
requires honesty, transparency and accuracy in conducting and reporting research
Scientific Integrity of the research
This means avoiding data fabrication, plagiarism and misrepresentation
Social Responsibility
highlights the responsibility of professionals and researchers to use their knowledge and skills for the benefit of society
Social Responsibility
A psychologist develop a free community program to teach low income families about coping strategies for stress
Maximizing Benefit
professional actions provide the greatest possible positive outcomes for individuals
Maximizing Benefit
After conducting a research on stress, stress management workshop are conducted in schools for daily life application
Minimizing harm
protecting individuals from unnecessary risks, discomfort or negative consequences
Minimizing harm
Researchers avoid asking triggering questions during survey
Minimizing harm
Participants should not experience physical, psychological, or social harm due to the research
Ethics in field research
involves adhering to moral principles that guide researchers in conducting studies and interacting with participant
Informed Consent
Confidentiality and Anonymity
Minimizing Harm
Avoiding Deception
Respect for Persons
Beneficence and Non-Maleficence
Justice
Integrity
Key Ethical Principles in Field Research
INFORMED CONSENT
Participants must be fully informed about the purpose, procedures, risks, and benefits of the study before agreeing to participate
CONFIDENTIALITY AND ANONYMITY
Researchers must protect the privacy of participants by keeping their identities and data confidential
Anonymity
means not collecting any identifying information, while confidentiality means protecting collected data
Deception
is when a researcher gives false information to subjects or intentionally misleads them about some key aspect of the research
Deception
should only be used as a last resort and must be fully justified
Avoiding deception
Researchers should be truthful and transparent with participants
Respect for persons
Ensuring participants understand the research, potential risks and benefits, and have the freedom to choose whether or not to participate
stemming from the 1978 Belmont Report
is a core ethical principle emphasizing the need to treat all individuals as autonomous agents capable of making their own decisions
BENEFICENCE
(doing good) involves maximizing benefits and minimizing potential harm to participants
NON-MALEFICENCE
(avoiding harm) dictates that researchers should avoid causing any harm, both intentionally and through omission
justice
in field research, as a component of research ethics, emphasizes fair distribution of research benefits and burdens, and avoiding unfair exclusion of participants
justice
It involves ensuring that research participants are selected based on appropriate criteria, not on bias or vulnerability, and that they have equal opportunities to participate
INTEGRITY
in field research involves conducting studies with honesty, transparency, and respect for participants and the research process
INTEGRITY
It encompasses ethical considerations, accurate data collection and reporting, and responsible interpretation of findings
scientific method
a systematic approach to gaining knowledge, characterized by observation, questioning, hypothesis formation, experimentation, analysis, and conclusion
scientific method
It's a cyclical process, not a rigid formula, allowing for modifications and refinements as new information emerges
To provide an objective, standardized approach in conducting experiments.
Through the use of scientific method, it limits the influence of bias and preconceived notions and improves the quality of results.
To provide a systematic, unbiased, and reproducible way to answer questions, test ideas, and build reliable knowledge about the world
Purpose of Using Scientific Method in Research
1. Observation / Ask a Question
2. Background Research / Literature Review
3. Formulate a Hypothesis
4. Design and Conduct an Experiment / Collect Data
5. Analyze the Data
6. Draw Conclusions
7. Report and Share Results
8. Replication and Further Research
Steps of the Scientific Method
scientific method
Provides a structured approach for experiments and studies, ensuring results are valid, verifiable, and can be replicated.
Quantitative research
is a systematic investigation that focuses on numerical data, measurements, and statistics to answer research questions or test hypotheses
Quantitative research
It emphasizes objectivity, reliability, and generalizability
1. Descriptive Research
2. Correlational Research
3. Experimental Research
4. Quasi-Experimental Research
5. Survey Research
Common Quantitative Research Methods
DESCRIPTIVE RESEARCH
usually it forms preliminary study of a research project
DESCRIPTIVE RESEARCH
It aims at describe social events, relations and events
DESCRIPTIVE RESEARCH
It provides background information about an event in question
DESCRIPTIVE RESEARCH
It attempts to describe and explain conditions of the present by using many subjects and questionnaires to fully describe a phenomenon
DESCRIPTIVE RESEARCH
is a method that systematically observes and describes the characteristics of a population, phenomenon, or situation
DESCRIPTIVE RESEARCH
It answers "what," "where," "when," and "how" questions but not "why," focusing on providing a detailed account without manipulating variables or establishing cause-and-effect relationships
Correlational Research
refers to the systematic investigation or statistical study of relationships among two or more variables, without necessarily determining cause and effect
Experimental field research
is a research method that tests cause-and-effect relationships by manipulating an independent variable and observing its effect on a dependent variable within a real-world setting instead of a laboratory
Experimental field research
It aims to test a hypothesis by manipulating one or more variables (the independent variable) and observing the effect on another variable (the dependent variable) in a natural context