Ui/UXD Practice

Match each cognitive bias or law to the researcher(s) and year who originated it. | Fitts's Law

Paul Fitts (1954)

Match each cognitive bias or law to the researcher(s) and year who originated it. | Anchoring Bias

Tversky & Kahneman (1974)

Match each cognitive bias or law to the researcher(s) and year who originated it. | Cognitive Load Theory

John Sweller (1988)

Match each cognitive bias or law to the researcher(s) and year who originated it. | Hick’s Law

Hick & Hyman (1952)

Match each cognitive bias to its corresponding UX design principle. | Confirmation Bias

Use progressive disclosure to gradually shift user mental models,

A UX team wants to understand why users abandon a checkout flow. Which research method is best suited for this goal?

User interviews with open-ended questions and follow-up probing

Qualitative UX research is best suited for answering "how many" and "how often" questions about user behavior.

False

Which cognitive bias describes the tendency to rely heavily on the first piece of information encountered when making decisions?

Anchoring Bias

Match each user type to its defining characteristic. Novice users

Need guidance, clear labels, and low cognitive load,

Match each user type to its defining characteristic. Intermediate users

Benefit from shortcuts and progressive disclosure

Match each user type to its defining characteristic. Occasional users

Need an interface that is re-learnable without frustration,

Expert users

Value efficiency, keyboard shortcuts, and advanced controls