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people have the need to be
liked and right
social influence theory
suggests people are more likely to change their attitudes or behaviours because of compliance identification and internalisation
compliance
a change in peoples attitudes publicly but not privately so they are more liked in their group
identification
the process of associating the self closely with the views of individuals we like or respect
internalisation
a mental process where beliefs and attitudes of others are assimilated into the self and adopted as ones own
obedience
social influence where an individual acts in response to an order from another individual (authority figure)
authority
power to order an individual to behave in a certain manner
milgram obedience aim
discover whether participants would obey authority figure and carry out actions that caused severe pain to another
participants in milligrams obedience were told the study was about
how punishment is used as a method of teaching and that it would greatly benifit society
milligrams obedience study year
1962
participants milligrams obedience
40 male volunteers 20-50 yo with a range of employment
milligrams obedience study conclusion
people are likely to perform actions contrary to beliefs if they are instructed to do s by an authority figure
reasons for higher obedience in milligrams obedience study
yale is prestigious, thought research was valuable, learner volunteered, payment increased their obligation, not aware of withdrawal rights
criticism milligrams obedience study
no harm breached, withdrawn rights, deception, sample didn't reflect wider population
milligrams obedience study research design
experimental
conformity
behaviour and actions that comply with a groups behaviour beliefs and actions
milligrams obedience study generalisation
government and military (not accurate)
aschs experiment aim
investigate the extent to which an individual with in a group will conform to majority
method aschs experiment
participants in group with 7-9 actors or with 2 participants, participants always last or second last to answer, shown two cards and asked which line matched
aschs experiment participants
50 first year college students
aschs experiment participants told it was about
visual perception
aschs experiment results
37% conformed the mean conformity rate was 4/12
conclusion aschs experiment
they conformed for 2 main reasons: wanted to feel they belonged in the group, believed the group members were better informed
normative influence
tendency of people to agree with a group so they fit in
informational influence
increased likelihood an individual will conform because they dont believe they have the same ability as others to provide the correct response
group size hits max conformity at
3-4 people
social loafing
the tendency for people in a group to exert less effort when in a group than when individual due to deindeviduation
antisocial behaviour
behaviour that is harmful to others and community
bio explanation of antisocial behaviour
humans instinctively behave to protect themselves and other members and when competing for resources
environment explanation of antisocial behaviour
it is learned during socialisation process
nature and nurture explanation of antisocial behaviour
might be born with a tendency for antisocial behaviour and is a product of learning from the environment
bystander effect
decreased likelihood of people assisting in a situation depending on the number of people there
łatane and darły findings 1970
people might fail to act even when their own safety is at risk
diffusion of responsibility
bystanders are less likely to help when in a larger group
audience inhibition
reluctance of bystanders to help due to perceived negative appraisals of others
social influence
The likelihood that bystanders will be more likely to help based on the reaction of others.
cost benefit analysis model
suggests who bystanders are confronted with emergencies they weigh up the pros and cons of helping or not
3 stages bystanders go through before responding to an emergency
psychological arousal, label the arousal with an emotion, and evaluate consequences of helping
personal distress
feeling anxiety and tension when someone else is in distress
empathetic concern
ability to recognise someones emotional state and express appropriate concern
group think
tendency of a group to make decisions based on maintaining group cohesion rather than reality
latane and darley 5 step help model
notice event, recognise as emergency, assume responsibility, know what to do, decide to help
why diffusion of responsibility happens
moral obligation isn't on one person, blame for mot helping is shared, belief someone else will help
evaluation apprehension
fear of being judged by others when acting publicly
pluralistic ignorance occurs when
a person disagrees with a certain type of thinking but thinks others agree with it so they think that way
confusion of responsibility occurs when
bystander fears helping will make others thin they are the perp
1968 latane and darley results
50% within 2 mins 75% In 6 mins in groups 62% ignored the smoke
bullying
verbal or physical intimidation to another
effects of bullying
increased risk of depression, and anxiety
prosocial behaviour
Positive, constructive, helpful behaviour. The opposite of antisocial behaviour
bystander intervention
the act of helping strangers in an emergency situation
reciprocity principle
social expectation of responding with kindness to someone who helped
social responsibility norm
expectations that members of a society will help those in need without an expectation of it being returned
empathy
the ability to understand and share the feelings of another
why empathy causes prosocial behaviour
arousal, similarity, and genuine desire to help
arousal causes prosocial behaviour because
it relieves the unpleasant emotional feeling
similarity causes prosocial behaviour because
more likely to feel empathy if the person in need is like us
genuine desire to help causes prosocial behaviour because
people feel the need rot help to feel better
mood
an emotional state that can effect our perceptions thoughts and behaviour
competence
individuals ability to respond effectively to situation or perform task successfully
altruism
prosocial behaviour that is selfless and nothing is gained personally
sympathy
feeling compassion pity or sorry for another due to their hardships
egotistical behaviour
behaviour focussed on self
evolutionary psychology
subfield of psychology that uses changes in genetic features overtime
reciprocal altruism
behavior that benefits another with the expectation that those benefits will be returned in the future
why we help
time pressure, personal responsibility, altruistic personality, good mood, help for own benifit
unanimity
all members share same belief or display same behaviour rate of conformity increases
deindeviduation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
line judgement task year
1951
audience inhibition
reluctance to help for fear of making a bad impression on observers
attitude
learned stable and relatively enduring evaluation of a person object or idea that can affect an individuals behaviour
dimensions of an attitude
they are learned, stable, evaluations of a person or objective idea, and can influence behaviour
explicit attitudes
individuals are open about it and their behaviour aligns with it
implicit attitudes
involuntary attitudes usually unaware of them and they may influence behaviour
How do attitudes predispose us in terms of behavior?
They guide us to behave a particular way.
How do attitudes help us achieve our goals?
They help us get what we want.
What is one way attitudes save us energy?
They prevent us from having to work out reactions to an attitude object every time we encounter it.
how do attitudes function when we interpret things
guiding our interpretation, avoiding confusion when faced with new attitude object, help us to understand and process info
when we evaluate things attitudes function by
help us stand up for values, reflect on our values, protect self-esteem when we feel threatened or uncomfortable
attitude specificity
attitudes and behaviours are more likely to be congruent when attitude is highly specific to behaviour
stereotype
generalised and simplified belief about a group of people or a person based on membership to a group
social catagorisation
natural human tendency to class people into groups based on characteristics we think they have
how is stereotyping efficient
saves time and effort when forming an opinion of someone
why are stereotypes bad
they are an oversimplification that can be inaccurate and can cause prejudice
stereotyping includes
categorising people usually based on appearance, assume all members of group are the same, overlook personal characteristics
stereotypes persist because
they are highly subjective, biases can help persuade stereotypes
tri component model of attitudes
theory that attitude consists of cognitive, affective, and behavioural components
affective component of tri component model
how individual feels about an attitude object
behavioural component of tri component model
how a person feels about an attitude object
cognitive component of tri component model
how a person thinks about an attitude object
Cognitive dissonance
Psychological discomfort that occurs when we perceive that our attitudes are inconsistent with our behaviour
Avoidance
People are inclined to avoid encountering situations and new info that could increase cognitive dissonance
Rationalisation
Individuals experiencing cognitive dissonance tend to rationalise and justify their behaviour
2 factors that predict the amount discomfort felt due to cognitive dissonance
The more value placed on either two conflicting conditions increases the magnitude of cognitive dissonance, max level of dissonance individual can manage
Relationship between magnitude and pressure to reduce it
Higher the dissonance the more pressure there is to reduce it
Magnitude
Subjective measure of the level of discomfort an individual feels when they experience cognitive dissonance
Methods to reduce dissonance
Change belief, change perception of belief, change behaviour
Attribution theory
Inference we make about the causes of events or behaviours in order to understand social experiences
Situational attribution
The assumption that the behaviour is due to personal or internal factors
Fundamental attribution error
When people place too much emphasis on dispositional attributions and little on situational