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Social Psychology
the scientific study of the way in which people’s thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people
Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior
Evolutionary Psychology
the attempt to explain social behavior in terms of genetic factors that have evolved over time according to the principles of natural selection
Construal
the way in which people perceive, comprehend, and interpret the social world
Level of Analysis
the individual in the context of a social situation
Fundamental Attribution Error
the tendency to explain our own and other people’s behavior entirely in terms of personality traits and to underestimate the role of situational factors
Behaviorism
a school of psychology maintaining that to understand human behavior, one need only consider the reinforcing properties of the environment
Gestalt Psychology
a school of psychology that stresses the importance of studying the subjective way in which an object appears in people’s minds rather than the objective, physical world
Naive Realism
the conviction that we perceive things “as they really are”, underestimating how much we are interpreting or “spinning” what we see
Self-esteem
people’s evaluations of their own self worth, the extent to which they view themselves as good, competent, or decent
Social Cognition
how people select, interpret, remember, and use information to make judgements and decisions
Applied Research
Studies designed to solve a particular social problem
Archival Analysis
a form of the observational method in which the researcher examines the accumulated documents, or Archies, of a culture
Basic Dilemma of the Social Psychologist
the trade-off between internal and external validity in conducting research
Basic Research
studies that are designed to find the best answer to the question of why people behave as they do and that are conducted purely for reasons of intellectual curiosity
Correlation Coefficient
a statistical technique that assess how well you can predict one variable from another
Correlational Method
the technique whereby two or more variables are systematically measured and the relationship between them
Cover Story
A description of the purpose of a study, given to participants, that is different from its true purpose and is used to maintain psychological realism
Cross-Cultural Research
Research conducted with members of different cultures, to see whether the psychological processes of interest are present in both cultures or whether they are specific to the culture in which people were raised
Debriefing
Explaining to participants, at the end of an experiment, the true purpose of the study and exactly what transpired
Deception
Misleading participants about the true purpose of a study or the events that will actually transpire
Dependent Variable
the variable a researcher measures to see if it is influenced by the independent variable
Ethnography
the method by which researchers attempt to understand a group or culture by observing it from the inside, without imposing any preconceived notions they might have
Experimental Method
The method in which the researcher randomly assigns participants to different conditions and ensures that these conditions are identical except for the independent variable
External Validity
The extent to which the results of a study can be generalized to other situations and to other people
Field Experiments
Experiments conducted in natural settings rather than in the laboratory
Hindsight Bias
The tendency for people to exaggerate, after knowing that something occurred, how much they could have predicted it before it occurred
Independent Variable
The variable a researcher changes or varies to see if it has an effect on some other variable
Informed Consent
Agreement to participate in an experiment, granted in full awareness of the nature of the experiment, which has been explained in advance
Institutional Review Board (IRB)
A group made up of at least one scientist, one nonscientist and one member not affiliated with the institution that reviews all psychological research at that institution and decides whether it meets ethical guidelines; must approve all research before it is conducted
Internal Validity
Making sure that nothing besides the independent variable can affect the dependent variable; this is accomplished by controlling all extraneous variables and by randomly assigning people to different experimental conditions
Meta-Analysis
A statistical technique that averages the results of two or more studies to see if the effect of an independent variable is reliable
Observational Method
The technique whereby a researcher observes people and systematically records measurements or impressions of their behavior
Probability Level (p-value)
A number calculated that tells researchers how likely it is that the results of their experiment occurred by chance and not because of the independent variable(s); <.05 = significant
Psychological Realism
The extent to which the psychological processes triggered in an experiment are similar to psychological processes that occur in everyday life
Random Assignment
Process ensuring that all participants have equal change in participating in any condition of an experiment
Random Selection
A way of ensuring that a sample of people s representative of a population by giving everyone in the population an equal chance of being selected for the sample
Replications
Repeating a study, often with different subject populations or in different settings
Surveys
Research in which a representative sample of people are asked (often anonymously) questions about their attitudes or behavior
Prosocial Behavior
Any act performed with the goal of benefiting another person
Altruism
The desire to help another person even if it involves a cost to the helper
Kin selection
The idea that behaviors that help a genetic relative are favored by natural selection
Norm of reciprocity
The expectation that helping others will increase the likelihood that they will help us in the future
Empathy
The ability to put oneself in the shoes of another person and to experience events and emotions the way that person experiences them
Empathy-Altruism Hypothesis
The idea that when we feel empathy for a person, we will attempt to help that person for purely altruistic reasons, regardless of what we have to gain
Altruistic Personality
the qualities that cause an individual to help others in a wide variety of situations
In-group
the group with which an individual identifies as a member
Out-group
Any group with which an individual does not identify
Urban Overload Hypothesis
the theory that people living in cities are constantly bombarded with stimulation and that they keep to themselves to avoid being overwhelmed by it
Bystander Effect
The finding that the greater the number of bystanders who witness an emergency, the less likely any one of them is to help
Pluralistic Ignorance
The case in which people think that everyone else is interpreting a situation in a certain way, when in fact they are not
Diffusion of Responsibility
The phenomenon wherein each bystanders’s sense of responsibility to help decreases as the number of witnesses increases
Accessibility
The extent to which schemas and concepts are at the forefront of people’s minds and are therefore likely to be used when making judgements about the social world
Analytic Thinking Style
a type of thinking in which people focus on the properties of objects without considering their surrounding context; common in Western cultures
Automatic Thinking
Thinking that is non conscious, unintentional, involuntary, and effortless
Availability Heuristic
A mental rule of thumb whereby people base a judgement on the ease with which they can bring something to mind
Base Rate Information
Information about the frequency of members of different categories in the population
Controlled Thinking
Thinking that is conscious, intentional, voluntary
Counterfactual Thinking
Mentally changing some aspect of the past as a way of imagining what might have been
Holistic Thinking Style
A type of thinking in which people focus on the overall context, particularly through ways in which objects relate to each other; common in East Asian cultures
Judgemental Heuristics
Mental shortcuts people use to make judgements quickly and efficiently
Planning Fallacy
The tendency for people to be overly optimistic about how soon they will complete a project, even when they have failed to get similar projects done on time in the past
Priming
The process by which recent experiences increase the accessibility of a schema, trait, concept, or goal
Representative Heuristic
A mental shortcut whereby people classify something according to how similar it is to a typical case
Schemas
Mental structures people use to organize their knowledge about the social world around themes or subjects and that influence the information people notice think about, and remember
Self-Fulfilling Prophecy
The case wherein people have an expectation about what another person is like, which influences how they act toward that person, which causes that person to behave consistently with people’s original expectations, making the expectations come true
Social Cognition
How people think about themselves and the social world; how people select, interpret, remember, and use social information to make judgements and decisions