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market
economic agents who are trading a good or service puls the rules and arragnements for trading
may have a physical location or not
market price
the price at which buyers and sellers conduct transactions.
What does the competiitive equilibrium price do?
equates the quantity demanded and the quantity supplied
prices
selection device, encourages trade between the sellers who can produce goods at a low cost and the buyers who place a high value on the goods
perfectly competitive market
buyer pays and every seller charges the same market price
no buyer or seller is big enough to influence that market price
all sellers sell an identical good or service
(very few markets are perfectly competitive)
perfect competition characteristics
easy to enter (low barriers of entry)
Many buyers and sellers
price takers
similar products just sold from different sellers
quanitity demanded
the amount of a good that buyers are willing to purchase at a given price
demand schedule
table that reports the quantity demanded at differnet prices, holding all else equal
demand curve
plots the quanitity demanded at different prices
** What does marginal benefit equal for the consumer?
the consumer’s willingness to pay
Where does the demand curve show on a graph?
negative slope
market demand curve
the sum of the individual demand curves of all the potential buyers
plots the relationship between the total quantity demanded and the market price, holding all else equal
law of demand
the quanitity demanded rises when the price falls
shifts of the demand curve
TRIPE
Tastes and preferences
Related goods avalibility and prices (subsitutes and complements)
Income and weath (normal and inferior)
Population (number and scale of buyers)
Expectation about the future for buyers

What happens when there is a movement ALONG the demand curve?
a change in the product’s own price
Changes in Tastes and Preferences
change in what we perosnally like, enjoy, or value
Changes in Income and Wealth
a change in income affects your ability to pay for goods and services
normal good
see an increase in demand when consumer income rises
see a decrease in demand when consumer income falls
more expensive goods
inferior good
see a decrease in demand when income rises
see an increase in demand when consumer income falls
more cheaper goods
Changes in Related Goods Avaliability and Prices
A change in the availability and prices of related goods will shift the demand curve.
subsititute goods
goods that replace each other
ex.) beef and chicken
complementary goods
goods that are used together
ex.) milk and cereal
Changes in Population
When the number of buyers increases, the demand curve shifts right. When the number of buyers decreases, the demand curve shifts left.
Changes about Expectations
Consumers’ beliefs about the future influence demand.
quantity supplied
amount of a good that sellers are willing to sell at a given price.
supply schedule
table that reports the quantity supplied at different prices.
supply curve
Plots the quantity supplied at different prices.
market supply curve
Plots the relationship between the total quantity supplied and the market price, holding all else equal.
law of supply
the quantity supplied rises when the price rises
Shifts of the Supply Curve
Natural Causes
Input Prices
Costs & Techology
Expectations about the future
Government
(can also be number and scale of sellers)

What happens when there is a movement ALONG the supply curve?
a change in the product’s own price

input
good or service used to produce another good or service.
Changes in the Number and Scale of Sellers
When the numbers of sellers increases, the supply curve shifts to the right. When the number of sellers decreases, the supply curve shifts to the left.
Changes in Sellers’ Beliefs about the Future
Corn farmers in the Midwest build storage for their crops based on the belief that prices will improve during non-harvest months
competitive equilibrium
point at which the market comes to an agreement about what the price will be (competitive equilibrium price) and how much will be exchanged (competitive equilibrium quantity) at that price.
What do Competitive markets do?
converge to the price at which quanitity supplied and quanitity demanded are the same
Excess Demand
when consumers want more than suppliers provide at a given price
What does excess demand result in?
shortage
Excess Supply
when suppliers provide more than consumers want at a given price
What does excess supply result in?
surplus