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Consumer engagement
the way brands actively build an ongoing relationship with their customers through meaningful interactions along the customer journey
Store image
the impression customers have of a store, based on their experiences and perceptions
Visual merchandising
the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits
Complementary colors
colors that are opposite each other on the color wheel. (red and green, blue and orange, yellow and purple)
Cool colors
blue, green, purple, and their derivatives
Intensity
the brightness or dullness of a color
Intermediate colors
colors created by mixing a primary color with a secondary color
Monochromatic color scheme
uses a single color as the basis for all the shades and hues in an image
Primary colors
red, yellow, and blue
Secondary colors
green, orange, and purple
Tertiary colors
colors made by mixing a primary color with a secondary color
Texture
Surface treatment or feel.
Tint
a lighter version of a color created by mixing white into it
Balance
can be either symmetry or formal balance: equal sides. asymmetrical balance: the visual weight is even on both sides.
Composition
the arrangement of visual elements to create a cohesive design
Proportion
the relationship between the sizes of different elements in a composition
Repetition
the practice of reusing design elements to create consistency, unity, and visual interest
Symmetrical
a design principle that arranges elements equally on either side of a center line
Asymmetrical
a design technique that creates a sense of balance by using different visual elements on each side of a composition
Color rendering index
(CRI) is a measurement of how well a light source shows colors compared to natural light
Fluorescent light
Fluorescent light can produce a flat, even and stultifying blanket of light.
Incandescent light
Uses more energy and produces more heat
LED
Can change color they do not require a lot of electricity
smart lighting
light that is mixed with technology
CAD
computer aided design
Prototype
a model or sample of a design that is used to test and refine the design process
Rendering
the process of creating a visual representation of a design using 3D modeling software
Sourcing
materials that are used in the deisgn
Staging
how the display is set up
Angled front
where the store’s entrance is recessed from the street
Arcade front
consists of a series of windows with backs and three sides of glass.
Closed facade
windows are completely blocked off. only the entrance to the store is visible.
Fenestration
window placement
Open facade
no visible barrier between shopper on the mall isle and the store
Bank of windows
a group of windows
Ceiling grid
a grid that is used to hang objects from
Closed-back window
typical display type of window has a full back wall and a large glass plate that faces a street.
Deep window
when the window recedes deep within the space.
Fins
added angled side walls. limits the view of the window
Flying
when an object on display seems to just be in the air
Open-back window
the display opens up into the store
pier
a doorway in the bank of windows
Proscenia
Proscenium
Raised floor
used to dramatize the display by making you look up at it
Enclosed display
another term for a close-backed window
Fascia
A band or horizontal board. sometimes is used to conceal lights
Abstract setting
is often the most difficult to do.
Fantasy setting
details are suggested. It is creative
Promotional display
one item or line that they are trying to promote.
Realistic setting
A depiction of a room. A reconisable location
Semi-realistic or “vignette” setting
presents essence of something, the tip of the iceberg.
Variety display
has anything and everything
Visual follow-through
how the eye is forced to move through the display
Props
decorative elements that add to the display.
Scale
how objects relate to one another in size
Form
A three-D representation of a person
Hard wigs
a wig that is hard
Realistic mannequin
looks like a person(?)
Semi-abstract mannequin
Even more decorative than semi-realistic
Semi-realistic mannequins
More decorative than realistic
Soft wigs
like a normal wig
Three-quarter form
has a body extending from mid-thighs or just below the knees to
Ankle-rod fittings
the rod that attaches the mannequin to the stand comes from one of the ankles.
Butt-rod fittings
the rod comes from the butt
Foot rod
rod comes from foot
Quick cuff
turning unfinished fabric up to “ make a cuff”
Shirt board
a way to display a folded shirt
Striking
the position the mannequin is in
Stands
widely used basic fixture.
Platforms
helps separate merchandise
Costumer
freestanding fixturing unit.
Valets
Has a heavier and wider hanger than the costumer
Pipe racks
utilitarian fixture with wheels.
Vitrine
A glass enclosed shelf. (etc.)
Draper
a hanger stand that is adjustable in height
Showcase
a glass enclosed shelf
Round rack
a rack that is round lots of storage space not great for displaying the items
T-stand
hold minimal amount of merchandise
Quad rack
each conner of the rack has an arm to hold mech
4 way face-out
same as a quad rack
Clamps
holds or joints round rods.
Modular fixtures
fixtures that you can modify
Adirondack chairs
out door chair with slat backed
Captain’s chairs
or tavern chairs, folding chairs
Chippendale chairs
Chinees influenced to gothic chairs
Director’s chairs
made from canvas and wood
Empire chairs
design is classic and elegant
Louis XV chair
Rococo
Louis XVI chair
neoclassical
Swivel chairs
spiinnnnyyy
Tavern chairs
captian’s chair
Composite board
has a smooth and paintable surface
Homasote
brand name cellulose-based wall board
Plywood
made from layers of wood
MDF
Medium Density Fiberboard
foamboard
often used as the prototype used by visual merchandisers
