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information technology
a broad spectrum of hardware and software solutions to gather, organize, and analyze data
technology based workflow processes to deliver services to generate revenue
combo of hardware and software to perform essential business functions
reduce operational costs
reduce workloads of staff
increase efficiency
increase revenue
access and share info
achieve better planning and management
advantages of IT
lack of knowledge of top management
huge investment cost
resistance to change
issues and concerns of IT
marketing and promotion in global marketplace
prompt and immediate communication/interactivity
booking from distant regions
market research
hospitality business challenges
competitive advantages of using the internet
service improvements
low costs of marketing
differentation from competition
creative up to date enterprise image
efficiency
disadvantages of internet usage
standardization of legal procedures
inefficient accessibility
spam
bad x of individual websites
data privacy