mrkting ch. 6 (consumer decsion making)

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Last updated 6:34 AM on 9/21/26
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5 Terms

1
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consumer decision making process

what & why they are going to buy certain products

2
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recognition

internal and external stimuli ( i have a need/want something, how to get it)

3
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information search

internal and external search to find information to justify purchase

4
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evaluation of alternatives

buyers evaluate the option they have under consideration & choose the one with the highest “score” FISBEIN model or DISJUNCTIVE model (process of elimnation)

5
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purchase & post purchase

cognitive dissonance (values, or beliefs do not match) & repeat purchases