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Why the Government created monopoly power:
Firms compete by innovating
allows firms to recoup costs of innovation (if firms don’t have the chance to recover fixed costs they won’t innovate)
Patents
Applies to inventions and technical processes
*last for 20 years starting at the time the request is filed
Patents have to be:
for something new/novel
usually non-obvious/useful (applies to changes in a product that you’re trying to get a patent for)
non-fundamental (invention can’t be so important that it would be unethical to monopolize it)
Copyright
Applies to creative works by authors, artists, composers
Can’t copyright for plot, only expression (words/wording)
*length is for life of the author + 70 years, and works for hire are 95 years
Fair Use Doctrine
You can use short clips from copyrighted products for the purpose of reviews
*beneficial as it can make consumers willingness to pay in a certain market go up
Another copyright exception is parody/satire
Trademarks
Applies to distinctive commercial marks, symbols, logos, slogans, and catchphrases
*lasts for 15 years but are renewable forever
Trademarks and Differentiated Products
Extremely important for differentiated product markets
When quality is unobservable at point of purchase, firm reputation can help consumers determine quality and prevent knockoffs