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the serial position effect curve
looks like this due to maintenance rehearsal, visual imagery
(words at begging have lots of time for repetition and words at the end are fresh on the mind)

recency effect
good recall for items at the end of the list - easy to manipulate
primary effect
good recall for the words at the beginning of the list
Short Term Memory [STM]
synonymous with conscious awareness & anything that is in conscious awareness
allows you to process what is in your mind without stimulation
holds only a few items - without rehearsal, material fades in 30 sec
Long Term Memory [LTM]
storage for anything we’ve retained that we’re not currently thinking of even if it was 60 seconds ago (we’re not aware of what’s in LTM)
“remembering” transfers material back to STM
processing info helps transfer it to LTM
ex: primary effect
Model of Memory

Clive Wearing
damage to hippocampus —> can’t recall anything past 2 seconds
no transfer of material from STM to LTM but can draw info from previously stored LTM
explicit memory
conscious, intentional recollection of an event or of an item of information
recall
the ability to retrieve and reproduce from memory previously encountered material
recognition
the ability to identify previously encountered material
implicit memory
unconscious retention in memory as evidence by the effect of a previous experience or previously encountered information on current thoughts or actions
can emerge through classical conditioning
priming
A form of indirect evidence that a memory or connection has been formed
a method for measuring implicit memory in which a person reads or listens in info and is later tested to see whether it affects performance on another type of taste
parallel distributed processing model (PDP) or connectionist model
a model of memory in which knowledge is represented as connections among thousands of interacting processing units, distributed in a vast network and all operating at the same time
sensory register
a memory system that momentarily preserves sensory info
cue-dependent forgetting
inability to recall info due to insuffient cues
working memory
form of STM that actively retains information for brief periods and keeps it available for current use
chunks
a meaningful unit of information; it may be composed of smaller units; can be visual
semantic memories
memories of general knowledge, including facts, rules, concepts, and propositions
episodic memories
memories of personally experienced events and the contexts in which they occurred
serial-position effect
the tendency for people to recall the 1st and last items on a list better than the items in the middle of the list
long term potentiation
a long lasting increase in he strength of synaptic responsiveness, thought to be a biological mechanism of long term memory
mnemonic
strategies and tricks for improving memory such as the use of a verse or an easy to remember sentence
leading questions
introducing misinformation or emphasizing certain points after the fac in order to influence memory
flashbulb memory
vivid, emotional-laden memories
retrieval practice
repeated retrieval of info from memory
maintenance rehearsal
rote repetition of material in order to maintain its availability in memory
elaborative rehearsal
association of new information with already stored knowledge and deeper analysis to make it memorable
deep processing
in the encoding of information the processing of meaning rather than simply the physical or sensory features of a stimulus
decay theory
the idea that information in memory eventually disappears if its not accessed
retroactive interference
forgetting that occurs when recently learned material interferes with the ability to remember similar material stored perviously
source misattribution
the inability to distinguish an actual memory of an event from information you learn about the event elsewhere
*misremembering where you learn something
confabulation
confusion of an event that happened to someone else with one that happened to you or a belief that you remember something that never happened
proactive interference
information you already know negatively impacts the recall of new info that you’re learning
3 proposed explanations for infantile amnesia
1.) Brain development - prefrontal cortex and other parts not fully developed until few years after birth
2.) Cognitive development - the emergence of a self-concept doesn’t take place until 2 yrs old
3.) Social development - not learned social conventions; focused on routine aspects of an experience rather than distinctive ones that could later provide retrieval clues
certain circumstances confabulations are especially likely
1.) you have thoughts, heard, or told others about the imagined event many times - “imagined inflation”
2.) the image of the events contains lots of details that make it feel real
3.) the event is easy to imagine
Sensory memory
*Information is constantly bombarding our nervous system yet most of it doesn’t enter our consciousness
preliminary storage area - incredibly brief but accurate representation (30 secs)
larger in capacity than working memory
contents are quickly “forgotten” due to decay and interference
you can NOT keep info active in sensory memory via conscious effort
Iconic memory
part of sensory memory
visual storage (30 secs)
echoic memory
part of sensory memory
an auditory storage; residual impression, lasts few seconds
working memory
is associated with the hippocampus such that individuals with damage to the hippocampus can’t move info from STM to LTM (Clive)
is a variation of STM and is made of the visuo-spatial sketchpad, the phonological loop, and the central executive
lasts for 30 secs without rehearsal
can be thought of as the info that we are currently consciously aware of with the contents “forgotten” mostly through replacement ad retroactive interference
capacity changes with age; children and old people have smaller capacity then teens and adults
levels of processing
Craik and Tulving (1975) - proposed four encoding conditions:
structural (shallowest), phonological, categorical, semantic (deepest) - all tested with recognition test
encoding specificity
state dependent learning (Godden and Baddeley 1975)
Learn on land vs in water and recall on land vs in water —> conclusions: recall is better when the recall environment matches the encoding environment
LTM Model

Explicit Memory
conscious, intentional recollection of an event or item; “remembering or knowing that
2 types: episodic memory and semantic memory
Episodic memory
type of explicit memory
personally experienced memories, memory for presented information
semantic memory
general knowledge (vocabulary, math formulas etc)
Implicit Memory
non-conscious, unintentional recollection of an event or item demonstrated in an indirect way
3 types:
Classical conditioning - demonstrating learning of CS-CR pairings
Procedural Memory - skill memory
Priming - activation of related items in memory without awareness
how is memory organized
knowledge is represented as connections much like neurons in the brain
key support from priming
reaction time is faster as tested on a computer when your asked if canary is a word if preceded by bird rather than horse
*semantic organization of LTM is related to culture and education
Memory is reconstructed
Bartletts 1932 study on culture and story recall —> “gist” is better remembered over detail
cultural schemes (knowledge structures) influence what is recalled
conclusion: LTM is NOT like a photograph, instead, memory is both constructive and reconstructive