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Analogy
Explaining something complex by comparing it to something more simple
Argument
The combination of reasons, evidence, etc that an author uses to convince an audience of their position
Aristotelian appeals
Three different methods of appealing to an audience to convince them—ethos, logos, and pathos
Attitude
The writer's personal views or feelings about the subject at hand
Audience
Who the author is directing his or her message towards
Compare and contrast
Discussing the similarities and differences between two things to some persuasive or illustrative purpose
Connotation
The implied meaning of a word; words can broadly have positive, negative, or neutral connotations
Context
The extra-textual environment in which the text is being delivered
Counterargument
The argument(s) against the author's position
Deductive reasoning
A form of logical reasoning wherein a general principle is applied to a specific case
Denotation
The literal, dictionary-definition meaning of a word
Diction
The style of language used; generally tailored to be appropriate to the audience and situation
Ethos
Setting up a source as credible and trustworthy
Evidence
The information presented meant to persuade the audience of the author's position
Figurative language
The use of language in a non-literal way; i.e. metaphor, simile, etc.
Genre
The specific type of work being presented
Imagery
Any descriptive language used to evoke a vivid sense or image of something; includes figurative language
Implication
When something is suggested without being concretely stated
Inductive Reasoning
Making a generalization based on specific evidence at hand
Irony
At the most basic sense, saying the opposite of what you mean; also used to describe situations in which the results of an action are dramatically different than intended
Juxtaposition
Placing two very different things together for effect
Logos
Appealing to someone's sense of concrete facts and logic
Occasion
The reason or moment for writing or speaking
Organization
How the different parts of an argument are arranged in a piece of writing or speech
Pathos
An Aristotelian appeal; Involves appealing to someone's emotions
Purpose
The author's persuasive intention
Repetition
Re-using a word or phrase repeatedly for effect or emphasis
Rhetoric
The use of spoken or written word (or a visual medium) to convey your ideas and convince an audience
Rhetorical Triangle
The relationship between the author, the audience, the text/message, and the context
Speaker
The persona adopted by the author to deliver his or her message; may or may not actually be the same person as the author
Style
The author's own personal approach to rhetoric in the piece; similar to voice
Symbolism
Using a symbol to refer to an idea or concept
Syntax
The way sentences are grammatically constructed
Synthesis
Combining sources or ideas in a coherent way in the purpose of a larger point
Themes
Overarching ideas or driving premises of a work
Tone
The use of stylistic devices to reveal an author's attitude toward a subject
Voice
An author's unique sound; similar to style
Alliteration
Using words with the same first letter repeatedly close together in a phrase or sentence
Allusion
Making a brief reference to the cultural canon—e.g. the Bible, Shakespeare, classical mythology, etc.
Anecdote
Offering a brief narrative episode; this device can serve many functions in a text—for example, introducing an issue, serving as evidence, to illustrate a point, and so on
Concession
Agreeing with the opposing viewpoint on a certain smaller point (but not in the larger argument)
Didactic
A text with an instructive purpose, often moral
Euphemism
Referring to something with a veiled phrase instead of saying it directly
Exemplification
Providing examples in service of a point
Hyperbole
Overstating a situation for humorous or dramatic effect
Idiom
A commonly used phrase that signifies something very different than its literal meaning
Onomatopoeia
Using "sound-effect" words
Paradox
A phrase or assertion that appears to contradict itself (but the contradiction itself may have its own meaning)
Parallelism
Repeated structural elements in a sentence
Parody
Using the form of something to mimic and make fun of it
Personification
Giving human characteristics to a nonhuman object or idea
Sarcasm
Mockingly stating the opposite of what you mean; easier to convey in the spoken word than via writing
Satire
A genre of humorous and mocking criticism to expose the ignorance and/or ills of society
Synecdoche
Referring to one part of something as a way to refer to the whole
Understatement
Deliberately minimizing something, usually for humorous effect