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Quantitative Approach
its methods are predetermined, instrument-based questions, statistical analysis, etc.
Qualitative Approach
uses emerging methods, open-ended questions, text and image analysis, etc,
Numerical
type of data that quantitative research gathers
Narrative
type of data that qualitative research gathers
Descriptive and inferential statistics
analysis of quantitative research
Identification of Major Themes
analysis of qualitative research
Specific questions or hypotheses
scope of inquiry of quantitative research
Broad thematic concerns
scope of inquiry of qualitative research
Large sample, statistical validity
Primary advantage of quantitative research
Rich, in-depth, narrative description
Primary advantage of qualitative research
Superficial understanding of participants’ thoughts and feelings
Primary disadvantage of quantitative research
Small sample, not generalizable to the population at large
Primary disadvantage of qualitative research
Closed
type of questions of quantitative research
Open
type of questions of qualitative research
Testing hypotheses and proving causality
focus of quantitative research
Making connections, finding meaning
focus of qualitative research
hypothesis
proposition that implies a relationship between two or more concepts
less abstract, provisional
Two distinguishing features of a hypothesis
Theory
set of organically connected propositions that are located at a higher level of abstraction and generalization than empirical reality
Concepts
refers to the semantic content (the meaning) of linguistic signs and mental images; abstract mental constructions that are impossible to observe directly
categories
Variable are further operationalized into [term]; are assigned with symbolic values
variables
property so operationalized
Operationalization
translation from theoretical language to empirical language; making abstract concept measurable by assigning numerical values to properties
unit of analysis
social object to which the properties investigated are being assigned
Individual
Type of Unit of Analysis - smallest type
Collectives
Type of Unit of Analysis - found in statistical sources such as territorial aggregates (municipalities, countries, etc.)
Group-Organization-Institution
Type of Unit of Analysis - when the variable are recorded at the group level.(e.g. number of classes, number of students, type of management
Event
Type of Unit of Analysis - e.g. political unrest
Symbolic representation or cultural product
Type of Unit of Analysis - usually used in content analysis (e.g. audio-visual output, electoral propaganda, photographs, television programmes
Discrete States
property takes on a range of finite states
Nominal Variable
names; processed by classification
Dichotomous variable
nominal variable in which there are only two categories; treated with statistical techniques which cannot be applied to other nominal variables
Ordinal Variables
Numbers with only ordinal properties; existence of order (hierarchy); assigned to the categories to indicate sequence, and nothing else; processed through ordering
Interval Variable
Numbers with cardinal properties; distance between categories are known; Values assigned to numbers are not merely labels but have ‘full; numerical meaning
Reliability
reproducibility’ of the result; Consistency; repeatability
Measurement Reliability
refers to the dependability or consistency of the measure of a variable
Stability Reliability
measurement reliability across time
Representative Reliability
measurement reliability across groups
Equivalence Reliability
measurement reliability across different indicators
Multiple indicators
the use of multiple procedures or several specific measures to provide empirical evidence of the levels of a variable
Validity
refers to the degree to which a given procedure for transforming a concept into a variable actually operationalizes the concept that it is intended to; Truthfulness
Random Error
type of error that reliability is associated with
Systematic Error
type of error that validity is associated with
Measurement validity
refers to how well an empirical and the conceptual definition of the construct that the indicator is supposed to measure ‘fit’ together
Face validity
type of validity in which an indicator ‘make sense’ as a measure of a construct in the judgment of others, especially in the scientific community
Content validity
type of validity that requires that a measure represent all aspects of the conceptual definition of a construct
Criterion validity
type of validity that relies on independent, outside verification
Construct validity
type of validity that uses multiple indicators
Factor Analysis
technique used to test for the unidimensionality of data
Mutually Exclusive Attributes, Exhaustive Attributes, Unidimensionality
Three Principles of Good Measurement
Unidimensionality
all indicators of a construct must fit together