Organizational Missions and Goals

Flashcards covering key vocabulary related to organizational missions, goals, and the SMART framework from the lecture notes.

What is the mission of an organization?

The overall purpose of an organization, which can be a statement or a list of goals, helping to describe the organization to outsiders. It should be clear, concise, lofty, but attainable.

What are Strategic Goals?

The main priorities or objectives of an organization, characterized by a description of an intended future and specific actions towards achieving that future.

What does the acronym SMART represent in goal setting?

An acronym representing criteria for assessing the effectiveness of an organization at meeting its goals: Specific, Measurable, Achievable, Realistic, and Time-Specific.

What does 'Specific' mean in the SMART criteria for strategic goals?

A characteristic of strategic goals meaning the goal is clear and well-defined, rather than vague.

What does 'Measurable' mean in the SMART criteria for strategic goals?

A characteristic of strategic goals meaning progress towards the goal can be quantified and tracked.

What does 'Achievable' mean in the SMART criteria for strategic goals?

A characteristic of strategic goals meaning the goal is realistic and can be attained within the organization's capabilities and resources.

What does 'Realistic' mean in the SMART criteria for strategic goals?

A characteristic of strategic goals meaning the goal is relevant to the organization's mission and practical to pursue.

What does 'Time-Specific' mean in the SMART criteria for strategic goals?

A characteristic of strategic goals meaning the goal has a clearly defined deadline or timeframe for completion.