the daily mirror/ the times industries

who publishes the daily mirror

reach plc (formally known as trinity mirror) and they publish for many brands such as OK! and daily record

is reach plc horizontally or vertically integrated

reach plc is horizontally integrates as it buys out other competing companies, absorbing their titles in with their own

what does horizontally integrated mean

means they can share journalists and resources between their different titles / brands, reducing overall costs

who regulated the times and the daily mirror

both the times and the daily mirror are regulated by IPSO

who is IPSO run by?

IPSO is run by the newspaper industry. IPSO have regulations about what newspapers can and cant do in terms of offensive language, libel, ethics etc…

what do people argue about IPSO

many people argue that IPSO has major flaws eg that it is run by newspaper industry themselves, it doesnt follow the recomendations of the Leveson enquirey etc

what is the leveson enquirey?

The Leveson Inquiry was a public judicial inquiry launched in the UK in 2011 to investigate the culture, practices, and ethics of the British press. It was a response to the "phone hacking" scandal

/who publishes the times

newscorp

what is newscorp?

newscorp is a global conglomerate with a large number of subsidiary companies that seem to be ever changing

is newscorp a horizontally or vertically integrated conglomerate?

newscorp is both horizontally and vertically integrated

what does this mean for the times

the times is published by a vertically and horizontally integrated, diversified conglomerate. this gives it enormous power and resources

why is it good to be a global conglomerate publisher?

a global conglomerate can help a paper to be distributed across the world using its subsidiary companies to promote it

why is it good to be a global conglomerate ownership

because it has alot of power and so it can potentially bend rules that other companies cannot

why is newscorp controversial?

some people argued that newscorp escaped convictions for the phone hacking scandal because they had such a huge amount of power and global connections

who is the chief exec of newscorp

Rupert Murdoch

what could be interpreted about the newspapers if they are owned by rupert merdoch

his friendship with trump and support of republican party and conservative politics, might suggest his papers could reflect his own political views

what do newscorp say their political standing is?

newscorp and its subsidiaries SAY they try and be politically neutral and that they embrace all political views

who are all newspapers owned by?

stockholders

what does this mean for newspapers

as newspapers like the times and the daily mirror are owned by stockholders, the companies have to protect their reputation, in order to protect the cost of their shares, to keep their stockholders happy

what is an example of a event that caused bad publicity for newscorp?

newscorps involvement with the phone hacking scandal in 2011 (especially their paper news of the world) caused a huge amount of bad publicity for the company

what is the phone hacking scandal

the phone hacking scandal was a scandal in 2011 where newspaper companies hacked into celebrities phones such as prince harry to get excclusive news that no one had, they also hacked into a girls phone who was deemed missing which made her phone active so the police thought she was alive when she wasnt.

what did newscorp do about this

to protect their company and their newspapers like the times and the sun, they shut down the news of the world paper

how has new technology affected newspapers regulation

technology had made the effective regulation of newspapers both easier and harder for differing reasons

how do these companies regulate their social media

using algorithms and bots to regulate their online content

how is the use of algorithms good and bad for the company

using algorithms and bots to regulate online content is good for being able to look at ALOT of content in a short period of time. but hard to detect context and easy to ‘get around’

how do they make use of human resources

many newspapers also employ human moderators to check online comments. they are good at detecting context but not good at looking at alot of content in a short period of time

why are newspapers diversifying online

print newspapers circulation is typically declining, so many publishers are diversifying online news

what is the times print circulation like?

the times print circulation is reasonably steady with some regular rises. this might reflect their slightly older more educated target audience who are less likely to have drifted to online resources

how do the times make money online?

they have a paywall where consumers have to pay £1 a month for all their content. before this, consumers have access to two articles a month as a taster in hopes that they may purchase the paywall to get all the content.

how is having a paywall good for the times?

the paywall for the times might encourage their readers to continue buying the printed version of the paper. it might also give the illusion that the content behind the paywall is ‘quality’ and ‘worth’ paying for

what does the rise in digital news say about audiences?

the ruse in digital news, websites and social media by newspapers, reflects the increasing desire by audiences for ‘interactivity’

how is advertisements targeted

advertising is tailored towards the specific target audience in terms of gender, education, class and most importantly income

who is the target audience for the daily mirror?

the target audience for the daily mirror are british, working class males from a C2DE socioeconomic backround, with left wing political views

what kind of media products do audiences tend to choose?

audiences choose media products that offer : entertainment, escapism. infomation, social interaction and relatability. (uses and gratifications theory)

what has the primary purpose of a newspaper always been?

the primary purpose of a newspaper always was for audiences to learn about the news eg information ad education

how will audiences typicall respond to the newspapers?

the way a reader will respond to the two papers will depends on things such as their class, incomes, political standpoint, educational levels etc